Do you dream of skin that feels deeply hydrated and has a natural glow? TIRTIR is a South Korean skincare brand that has taken the world by storm in a short time. By combining innovative K-beauty technology with natural ingredients, TIRTIR offers gentle yet effective skincare that delivers visible results. The brand has already been internationally acclaimed and has become a favorite in both Korea and Japan.
Philosophy and Background
TIRTIR was founded in 2016 by beauty influencer Lee Yubin (also known as Jenn Im) with the vision of restoring the skin's natural balance and glow. The name comes from the expression “Trust In Radiance”, which reflects the brand's fundamental philosophy: to rely on the skin's natural glow.
The motto “Restore the essence of your skin” permeates every product. TIRTIR aims to strengthen the skin barrier and promote long-term health instead of just masking problems.
All products are manufactured in South Korea under strict quality controls. They are cruelty-free, many are vegan, and almost all are dermatologically tested – making them safe even for sensitive skin. The brand combines Korean traditions with modern science to create effective and safe products that rejuvenate the skin.
What makes TIRTIR unique?
TIRTIR stands out with groundbreaking formulations and visible results. The brand focuses on multifunctional products that both care for and enhance – perfect for those who want results without complicated routines.
Key factors behind TIRTIR's success:
- Dermatologically tested formulas for sensitive skin
- Cruelty-free manufacturing and vegan options
- Free from parabens, sulfates, and strong fragrances
- Advanced ingredients like hyaluronic acid, niacinamide, centella asiatica, and polyglutamic acid
- Award-winning products with international hype
The result is skincare that combines safety, science, and a radiant glow – the perfect harmony between advanced technology and the power of nature.
Popular products from TIRTIR
Mask Fit Red Cushion
An iconic cushion-foundation that has given TIRTIR global attention. It provides full coverage and a semi-matte finish with a natural glow – without clogging pores.
Benefits and Ingredients:
- Contains hyaluronic acid and birch sap for long-lasting hydration
- “Air-layered powder” blurs imperfections
- Dermatologically tested and suitable for sensitive skin
- Available in 40 shades for all skin tones
Usage: Use the included puff to apply the product and build up coverage gradually in thin layers for a natural and flawless result. Perfect for those who want an even skin tone and a silky finish that lasts all day.
Buy Mask Fit Red Cushion here.
Milk Skin Toner
This award-winning toner has a unique, creamy texture that is both gentle on the skin and provides effective hydration.
Benefits and ingredients:
- 2% niacinamide for an even skin tone
- Rice extract and hyaluronic acid for intense moisture
- Soothes the skin without feeling greasy
- Suitable for all skin types, even sensitive
Usage: Pat the toner into the skin after cleansing morning and evening. For extra hydration – apply several thin layers according to the K-beauty method. Gives the skin a silky, fresh feel with a natural glow.
SOS Serum
An intensely hydrating serum that deeply nourishes and restores the skin's natural balance.
Benefits and ingredients:
- Polyglutamic acid and sodium hyaluronate for deep hydration
- Centella asiatica, allantoin, and ceramides soothe and strengthen the skin
- Provides a “plumped” feeling and smoother texture
Usage: Apply 2–3 drops to cleansed skin, both morning and evening. For optimal results, complement with a barrier-strengthening cream. The product is specially designed for dry, irritated, or sensitive skin that needs soothing care and deep hydration.
Ceramic Cream
A luxurious and nourishing face cream that strengthens the skin barrier and provides intense hydration while you sleep.
Benefits and ingredients:
- Shea butter and polyglutamic acid bind moisture deeply
- Improves elasticity and reduces dryness lines
- Dermatologically tested and particularly suitable for dry/mature skin
Usage: Apply as the last step in your evening routine. Massage the cream until fully absorbed by the skin. Wake up to soft, supple, and deeply hydrated skin.
Ceramic Milk Ampoule
A unique vegan 3-in-1 serum that offers a complete skincare routine in a single product. The smart formula combines a potent ampoule, a nutrient-rich essence, and a deeply hydrating moisture booster.
Benefits and ingredients:
- Fermented milk complex (soy milk and lactobacillus) provides nourishment
- Rice and coconut oil strengthen the skin's protective barrier
- Free from irritating substances, suitable for all skin types
Usage: Use morning and evening after cleansing and toner. Apply 2–3 drops to the palm and gently pat into the skin. The product provides immediate radiance and deep nourishment, revitalizing tired and dull skin.
Buy Ceramic Milk Ampoule here.
Skincare routine with TIRTIR
A complete Korean routine with TIRTIR can look like this.
1. Cleaning
Start by washing away dirt and makeup. In the evening, double cleansing is recommended – oil-based first, then water-based.
- Removes dirt, makeup, and excess oil
- Prepares the skin for the next step
2. Toner
Apply Milk Skin Toner directly after cleansing to restore the pH balance and prepare the skin for subsequent products.
- Provides the first layer of moisture
- Evens out skin tone
3. Serum/Ampoule
Choose SOS Serum for a quick and effective soothing effect on irritated skin, or Ceramic Milk Ampoule to give your skin extra radiance and a healthy glow.
- Delivers active ingredients and deeply moisturizes
- Improves skin texture and appearance
4. Cream
Finish with Ceramic Cream to seal in moisture and create a protective barrier that keeps the skin hydrated all day.
- Provides intense and long-lasting hydration
- Strengthens and protects the skin's barrier
5. Sunscreen (daytime)
Finish your routine with Hydro UV Shield Sunscreen SPF 50 for effective and hydrating protection against the sun's harmful rays every day.
- Effectively protects the skin against UV radiation.
- Helps maintain the skin's natural glow.
Follow these simple steps to achieve balanced skin with a natural glow every day.
Frequently Asked Questions about TIRTIR
Is TIRTIR cruelty-free and vegan?
Yes, TIRTIR is cruelty-free and does not conduct animal testing. Additionally, several of their products, such as Ceramic Milk Ampoule, are completely vegan.
Is TIRTIR suitable for sensitive skin?
Yes, many products are formulated for sensitive skin with ingredients like centella asiatica and ceramides. They are also dermatologically tested and often fragrance-free.
In what order should I use the products?
Follow the classic K-beauty routine for radiant skin: cleansing → toner → serum → face cream → sunscreen.
Is TIRTIR dermatologically tested?
Yes, many of our products, such as Mask Fit Cushion and SOS Serum, are dermatologically tested to be gentle on sensitive skin.
How often can I use TIRTIR serum?
Use daily, both morning and evening. The products are mild and hydrating, but always remember to follow the specific recommendations for each product.
Does TIRTIR have sunscreen?
Yes, Hydro UV Shield Sunscreen offers SPF 50 and effective protection against both UVA and UVB radiation, without leaving a white cast.
What does "Vegan Milk Complex" mean?
It is a fermented, plant-based composition of soy milk and lactobacillus, developed to replace animal milk proteins.
Are the products fragrance-free?
Not all of our products are fragrance-free, but most are. either mildly scented or completely fragrance-free. For example, SOS Serum is completely unscented.
Can I combine TIRTIR with other brands?
Yes, TIRTIR harmonizes perfectly with other Korean brands. Their serums and creams are easy to integrate into any skincare routine.
How should I best store the products?
Store them in a cool, dry, and dark place. They should ideally be used within 6–12 months after opening (check the PAO marking for exact shelf life).
Discover the power of TIRTIR – the path to radiant, balanced skin
TIRTIR stands for quality, innovation, and safety – a perfect combination for those who want visible glow and a strong skin barrier. With ingredients like niacinamide, centella, and hyaluronic acid, each product gives the skin new energy and balance.
Discover TIRTIR with us at KoreanBeauty – order today and experience the silky, radiant skin that has transformed the brand into a global K-beauty success.
