Background & Founding

Koreanbeauty.se was founded in 2019 as a family-owned company built on passion, curiosity, and a desire to create something long-term. It all started with our own love for Korean skincare. We quickly discovered how effective, gentle, and well-thought-out K-beauty is, but at the same time noticed how difficult it was to get hold of the products we ourselves wanted to use.

That's when the idea was born, what if we could create a place where everything we missed was available? A safe and inspiring webshop where you can easily find carefully selected products directly from South Korea. This was the start of Koreanbeauty, and since then we have grown together with our community, one step at a time.

From the first orders packed at home in the living room, we have grown together with our customers. Today we have our own warehouse and office, but our core idea is the same, to offer Korean skincare with quality, accessibility, and personal service.

Vision & Purpose

Our vision has always been clear, to make Korean skincare accessible to more people, not only in Sweden but throughout Europe. We want to spread the knowledge of the unique benefits of K-beauty, how the products strengthen the skin barrier, deeply moisturize, and contribute to more balanced and healthy skin.

But we want more than that. For us, it's not just about products, but about inspiring conscious skincare routines where every step becomes a moment for yourself. Skincare should not feel like a chore, but as an opportunity to take care of both the skin and the soul in a sustainable way.

Community & Relationships

What started as a small webshop has today grown into a vibrant community. Our customers are not just recipients but co-creators who contribute to our development every day. By sharing favorites, providing feedback, and showcasing results, you help us become better.

We have daily contact with our community, primarily via social media. There we share knowledge, answer questions, listen to requests, and grow together. This dialogue is the foundation of everything we do and a big part of why we love our work.

Our View on Skincare

For us, skincare is so much more than just the skin. It's about well-being, self-esteem, and taking care of oneself with respect and consideration. A well-thought-out routine can become a calm moment in the middle of everyday life, a small ritual that reminds you that you are worth taking care of.

We want K-beauty to feel safe, fun, and accessible to everyone, regardless of skin type, experience, or background. Koreanbeauty should be a place where you always feel welcome, understood, and inspired to find what suits you.

Quality & Accessibility

We collaborate with carefully selected suppliers and brands in South Korea to offer products with high quality and documented effect. With us, you will find a handpicked assortment where we never compromise on content or feel. We deliver throughout the EU and offer fast, personal service where every customer is important. Our goal is for you to always feel safe, satisfied, and inspired when you shop with us.