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Purito Seoul
BRAND OF THE MONTH
Purito SEOUL combines natural Korean ingredients with scientifically proven active substances to create effective and gentle skincare products suitable for all skin types, including sensitive skin.
Their philosophy is based on simplicity and sustainability, where each product is carefully formulated with only the most necessary ingredients. An example is their popular Wonder Releaf Centella Serum, a vegan and animal-friendly product that quickly relieves irritation and redness thanks to the powerful ingredient Centella Asiatica.
What is K-Beauty?
K-beauty, or Korean beauty, has become a global trend that changed the skin care industry with its preventive philosophy. Instead of just solving problems, it focuses on long-term skin health with natural, scientifically proven ingredients like green tea and rice water.
K-beauty striving for "glass-skin", a perfectly moisturized, radiant skin. With its innovative and affordable products K-beauty become popular worldwide, balancing tradition and science.
What is K-Beauty?
K-beauty, or Korean beauty, has become a global trend that changed the skin care industry with its preventive philosophy. Instead of just solving problems, it focuses on long-term skin health with natural, scientifically proven ingredients like green tea and rice water.
K-beauty striving for "glass-skin", a perfectly moisturized, radiant skin. With its innovative and affordable products K-beauty become popular worldwide, balancing tradition and science.
How it started
Korean skincare, or K-beauty, is based on old traditions where nature's ingredients such as herbs and rice water promote skin health. It combines ancient wisdom with modern science.
Skin care is part of Korean culture and focuses on preventative care with multi-step routines such as essences and sheet masks. K-beauty has become globally successful thanks to its affordability, accessibility, and effective products, making it more than just a trend – an evolving beauty philosophy.
How it started
Korean skincare, or K-beauty, is based on old traditions where nature's ingredients such as herbs and rice water promote skin health. It combines ancient wisdom with modern science.
Skin care is part of Korean culture and focuses on preventative care with multi-step routines such as essences and sheet masks. K-beauty has become globally successful thanks to its affordability, accessibility, and effective products, making it more than just a trend – an evolving beauty philosophy.
Advantages
Korean skincare has quickly gained popularity thanks to its innovative products such as essences, sheet masks, and ampoules, which nourish and hydrate the skin.
With natural ingredients such as green tea and ginseng, the products are gentle yet effective. K-beauty focuses on preventing skin problems and preserving skin health through hydration and sun protection. Additionally, the products are affordable and adaptable for different skin types and needs, making them accessible to everyone.
Advantages
Korean skincare has quickly gained popularity thanks to its innovative products such as essences, sheet masks, and ampoules, which nourish and hydrate the skin.
With natural ingredients such as green tea and ginseng, the products are gentle yet effective. K-beauty focuses on preventing skin problems and preserving skin health through hydration and sun protection. Additionally, the products are affordable and adaptable for different skin types and needs, making them accessible to everyone.
Community
K-beauty-community is a global community of beauty enthusiasts who share a keen interest in Korean skincare and makeup. By exchanging tips, reviewing products and discussing the latest trends in K-beauty this community has grown rapidly.
Social media, forums and blogs have been instrumental in spreading Korean beauty culture and making it accessible to a wider audience. Community involvement has contributed to K-beauty has become a global phenomenon.
Community
K-beauty-community is a global community of beauty enthusiasts who share a keen interest in Korean skincare and makeup. By exchanging tips, reviewing products and discussing the latest trends in K-beauty this community has grown rapidly.
Social media, forums and blogs have been instrumental in spreading Korean beauty culture and making it accessible to a wider audience. Community involvement has contributed to K-beauty has become a global phenomenon.
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