EQQUALBERRY

Do you have skin that thirsts for moisture, easily becomes sensitive, or strives for the coveted glow effect? Eqqualberry, a growing name in Korean skincare, has quickly become known for its products that combine gentleness with results. With a focus on skin barrier and hydration, Eqqualberry has gained attention in the K-beauty world for meeting skin's needs in a gentle yet effective way.

Philosophy and Background

Eqqualberry was founded in 2023 with a clear vision: to offer gentle yet effective skincare for everyone, regardless of skin type or gender. The name “EQQUALBERRY” is a play on the words Equality (equality), Quest (seeker), and Berry (sustainability/vitality). It reflects the brand's philosophy of inclusion, where “Beauty for All” permeates everything they do. Eqqualberry stands for diversity and individuality – beauty should celebrate differences and give everyone the opportunity to embrace their natural beauty with confidence.

This philosophy is evident in practice as all Eqqualberry products are developed to be gentle enough for sensitive skin yet effective enough to deliver visible results. Eqqualberry combines natural ingredients with advanced research to create products that work with the skin's own ecology rather than against it. The formulations are clean beauty-oriented: Eqqualberry uses EWG green-rated ingredients and avoids hormone-disrupting substances, mineral oils, artificial colorants, and heavy metals. All products are manufactured in South Korea under strict quality controls, and they are dermatologically tested, as well as completely cruelty free and vegan. These safety signals – from clinical tests to certified ingredients – give consumers confidence that the products are safe, gentle, and effective.

Eqqualberry also places great emphasis on innovation and accessibility. The packaging has complete ingredient lists with braille so that even the visually impaired can access the contents – a unique detail that shows Eqqualberry's commitment to inclusion and user experience. Additionally, the product design is both playful and inspiring, with colorful elements and unique textures that make the skincare routine more enjoyable. Eqqualberry describes themselves as a “bright and cheerful” brand that believes skincare should be joyful. They talk about “Natural energy on my skin” – harnessing nature's power in every bottle.

With its combination of sustainability (through clean ingredients and vegan cruelty-free production), inclusive values, and evidence-based effectiveness, Eqqualberry has quickly gained the trust of skincare enthusiasts. The brand has seen a rise internationally – beauty enthusiasts around the world praise their unique formulations and the visible effects the products provide. Many of the products have become viral successes in both Asia and the Western world, not least the talked-about “Swimming Pool Toner” which has gained great traction on TikTok and in skincare forums.

What makes Eqqualberry unique?

Eqqualberry's strength lies in combining nature and science for skincare for sensitive skin and all other skin types. Here are some of the factors that make Eqqualberry unique:

• Inclusive beauty: Everyone should be able to use Eqqualberry. The products are designed to work for dry, oily, combination, and sensitive skin without irritation. Instead of harsh chemicals, mild alternatives are used – a true K-beauty spirit. Eqqualberry replaces strong acids with enzymes and plant-based extracts to achieve results with minimal stress on the skin. The fact that Eqqualberry also has innovative design makes skincare both effective and enjoyable.
• Natural key ingredients: Eqqualberry lives up to its name with its 5-Berry Complex – a signature complex of five berries (including blueberries, blackberries, raspberries, elderberries, and cranberries) rich in antioxidants and vitamins. These berry extracts help protect the skin against external stress like pollution and UV radiation, counteract premature aging, and provide radiance. The vitamins in the berries also help brighten the skin and reduce dark spots. In addition to the berries, Eqqualberry uses other natural ingredients known in K-beauty, such as centella asiatica (Cica) for soothing effects and healing properties, niacinamide to even out skin tone and minimize pores, as well as powerful plant extracts like green tea and fermented ingredients in its various products. All of this works together to strengthen the skin's health deeply.
• Advanced moisturizers and barrier support: Hydration is the core of Eqqualberry's formulations. Several products contain hyaluronic acids – up to 8 different molecular sizes of hyaluronic acid – that penetrate the skin's various layers for maximum hydration. High molecular HA protects the skin surface, mid-molecular strengthens the moisture barrier, and low molecular binds moisture in the deeper layers. Together with ingredients like glycerin, betaine, and panthenol, this helps keep the skin plump and balanced for a long time. Additionally, many Eqqualberry products are enriched with ceramides, as well as peptides that actively strengthen the skin barrier and improve the skin's resilience.
• Gentle yet effective substances: Instead of using potentially irritating ingredients like retinol or strong acids, Eqqualberry has focused on mild but effective skincare solutions. One example is bakuchiol, a vegan, plant-based ingredient that has shown similar results to retinol in studies but without its side effects. Eqqualberry's bakuchiol is used to boost collagen, reduce wrinkles, and fade pigmentation spots – but it is so mild that it can be used daily even by sensitive skin without causing redness or peeling. Another example is the enzyme protease that Eqqualberry uses as an exfoliant instead of AHA/BHA acids. Protease breaks down dead skin cells on the skin surface without disturbing the skin's pH or causing irritation. This means you can exfoliate the skin daily for a smoother texture and clearer tone without damaging the skin barrier or causing dryness and temporary breakouts.
• Safety and credibility: To further build trust with customers, Eqqualberry clearly communicated EEAT values. All facts about ingredients and results are verified through tests. For example, over 25% improvement in the skin's moisture barrier and almost 40% reduction in pore visibility have been measured after two weeks of using their toner – concrete figures that inspire confidence. The products are dermatologically tested in Korea and Eqqualberry have gained international attention through authorized retailers and positive customer reviews.

Popular products from Eqqualberry

Eqqualberry may have a relatively concentrated range, but several of their products have already become bestsellers and cult favorites. Here are some popular products and why they stand out:

Daily Peeling Swimming Pool Toner

Short description: A daily exfoliating toner that deeply hydrates – a facial water that provides both peeling and moisture. Swimming Pool Toner got its name thanks to the crystal-clear, bluish liquid, but the content does more than resemble pool water. It is packed with natural enzymes and moisturizers that gently renew the skin. The result is smoother, clearer skin with refined pores and radiance.

Usage: Used directly after cleansing. Pour a few drops into the palm of your hand and pat into the face, or apply with a cotton pad over the entire face (avoid the eye area). The toner absorbs easily without sticking, and it can be used morning and evening thanks to its mildness.

Target group and skin type: Suitable for all skin types, especially those with uneven skin texture, dull tone, or a tendency to clogged pores. Even sensitive skin and acne-prone skin benefit from this toner, as it exfoliates without irritation. Many with oily, acne-prone skin have highlighted Swimming Pool Toner as a favorite for keeping the skin clear without breakouts.

Key ingredients and effect:

• Protease enzyme: Gently breaks down dead skin cells. The skin becomes softer and more even in tone without redness or stinging. Protease also helps to prevent blackheads by counteracting pore blockage.
• 8-layer hyaluronic acid: Eight different types of hyaluronic acid penetrate and hydrate the skin on multiple levels. It provides immediate moisture and strengthens the skin's moisture barrier over time.
• 5-Berry Complex: An antioxidant cocktail of five berries (blueberry, cranberry, blackberry, raspberry, and elderberry) that protects the skin against free radicals and pollutants. The berry extracts are rich in vitamins that contribute to a glow and even skin tone (helps to fade pigmentation spots over time).
• Panthenol and allantoin: Soothes and restores the skin. These ingredients ensure that exfoliation does not disrupt the skin barrier – the skin feels hydrated and not tight after use.

Why we love it: Swimming Pool Toner has been called a “holy grail” within the K-beauty community for its ability to make the skin silky and clear. The unique combination of exfoliating effect and intense moisture gives the skin a glow – like a soft filter, but real. Additionally, the formula is so mild that it can be used daily without fear of drying out or disrupting the balance.

Read more and buy: Daily Peeling Swimming Pool Toner here.

pH Balanced Sauna Cleanser

Short description: A deep cleansing yet gentle facial cleanser in gel form that balances the skin's pH. Sauna Cleanser is inspired by the feeling after a relaxing sauna – pores feel cleaner and skin fresher, without becoming dry or tight. It lathers into a luxurious foam that effectively removes dirt, excess oil, and makeup residues, while also providing moisture and soothing the skin.

Usage: Used as the second step in double cleansing (after any oil cleansing) or as a standalone cleanser morning and evening. Massage a small amount onto a damp face until it forms a soft foam. Rinse off with lukewarm water. Thanks to its cream-to-foam format, it glides easily and cleanses deeply without damaging the skin's outer layer.

Target audience and skin type: Designed for all skin types, but especially good for dry or sensitive skin that needs a gentle cleansing. The pH-balanced formula ensures that the skin barrier remains intact – no stripped, squeaky feeling after washing. Even those with oily skin appreciate it as it effectively removes impurities and makeup. In short, a perfect start to any skincare routine, regardless of skin condition.

Key ingredients and effect:

• Amino acid-based surfactants: Instead of sulfates, it contains mild cleansers like coconut and soy-based surfactants. These cleansing agents gently remove dirt and oil without disrupting the skin's own oils.
• Green tea powder: Naturally detoxifying and anti-inflammatory. Green tea extract (matcha) helps to soothe the skin and can also provide a light exfoliation/absorption of sebum thanks to its polyphenol content.
• Berry complex: Like many Eqqualberry products, the cleanser contains extracts from berries (including strawberry, raspberry, blueberry). These provide antioxidants and vitamins already in the cleansing step, so the skin feels nourished and soft after washing.
• Hyaluronic acid and panthenol: Moisturizes during cleansing. Hyaluronic acid ensures that the skin doesn't lose all moisture when dirt is washed away, and Panthenol (Provitamin B5) soothes and strengthens the barrier. Together with allantoin and glycerin, it counteracts the feeling of dryness or irritation.

Why we love it: Sauna Cleanser is proof that an effective cleansing doesn't have to be harsh on the skin. After washing, the skin feels clean but still pleasantly moisturized – no tightness here! Many even find that the skin gets a nice glow already after cleansing thanks to the berry extracts. Additionally, the formula is vegan-friendly and cruelty-free, something more and more consumers are seeking today. For those who want a reliable base in their routine – a cleanser that is both gentle yet effective – Eqqualberry's Sauna Cleanser is an obvious choice. It protects the skin's barrier already in the first step and lays the foundation for the rest of the routine.

Bakuchiol Plumping Serum

Short description: A filler and anti-aging serum that harnesses the power of bakuchiol – nature's own retinol alternative. This serum works to plump the skin, reduce fine lines and enlarged pores, and improve the skin's elasticity, all without irritation. In addition, the purple, shimmering liquid with floating ceramide capsules like a small galaxy in the bottle – a real eye-catcher on the bathroom shelf!

Usage: Apply after toner. 1–2 pumps are sufficient; massage or pat the serum over the face and neck. It absorbs quickly and can be used both morning and evening. During the day, follow up with SPF. The serum is mild enough to be combined with other serums.

Target group and skin type: Ideal for those who want to work on signs of aging or uneven skin texture but cannot or do not want to use retinol. Perfect for sensitive skin or for pregnant individuals advised against retinoids – bakuchiol offers similar benefits without the limitations. The serum also balances sebum production and can help prevent acne. All skin types needing a boost in firmness and radiance can benefit from this serum.

Key ingredients and effect:

• Bakuchiol: A plant-based active ingredient extracted from the seeds of the Babchi plant, praised as a gentle alternative to retinol. Bakuchiol stimulates collagen production, helping to plump the skin and smooth out lines. It has also been shown to reduce hyperpigmentation and acne, but without the side effects of retinoids.
• Ceramide capsules: The serum is filled with small gold-colored capsules containing a mix of five ceramides. When massaged in, the capsules melt and release ceramides that strengthen the skin's barrier and bind moisture. This is unusual – to get both retinol-like effects and barrier support in the same product – making the serum extra special.
• Peptides: A cocktail of 13 different peptides helps stimulate the skin's repair process and smooth out fine lines. The peptides work synergistically with bakuchiol to provide firmer, more elastic skin over time.
• Squalane and glycerin: Natural moisturizers that soften and protect the skin. Squalane resembles the skin's own lipids and prevents moisture loss, while glycerin draws water into the skin. These ensure that the serum is hydrating and that the skin feels comfortable, never dry.
• 5-Berry complex: The berry complex appears here again to provide an antioxidant shield and extra nourishment to the skin while the actives work. The antioxidants help counteract environmentally related signs of aging.

Why we love it: Bakuchiol Plumping Serum combines the best of both worlds: effective anti-aging and care for the skin barrier. Many users report more even skin tone and improved texture after a few weeks of use, without any of the redness or dryness that can come from retinol. Bonus points for the cute ceramide pearls that are not only aesthetic – they work wonders for skin health. This serum is an excellent example of K-beauty innovation: high-tech, beautifully presented, and designed to deliver results without aggression.

Read more and buy: Bakuchiol Plumping Serum here.

Vitamin Illuminating Serum

Short description: A radiance-enhancing serum loaded with natural vitamin C for to give the skin maximum radiance and a more even tone. Vitamin Illuminating Serum is like an energy shot for tired skin – formulated with the superfruit acerola cherry to effectively treat pigmentation spots, dullness, and unevenness, while also hydrating and soothing.

Usage: Apply after toner, before moisturizer. Distribute 2–3 drops over the face and neck and pat in. Can be used in the morning to benefit from vitamin C's protection against free radicals (don't forget SPF during the day), but also in the evening for renewal. The serum has a light consistency that absorbs without stickiness, making it easy to incorporate into a skincare routine.

Target audience and skin type: Perfect for those who want to treat dull skin, pigmentation, or acne scars. All skin types can use it, even those with sensitive or acne-prone skin that often cannot tolerate strong vitamin C serums – Eqqualberry's variant is mild in feeling but still high-potent in content. If you have struggled with tired, lifeless skin or uneven skin tone, this serum is for you. It is also excellent for those who want to prevent signs of aging and give the skin more glow in everyday life.

Key ingredients and effect:

• Acerola 40%: Instead of regular water, the base of this serum is 40% acerola fruit water. Acerola cherry is known as the “queen of vitamin C” as it contains extremely high levels of vitamin C. The high concentration gives the serum a powerful effect on pigmentation spots and radiance – users have seen acne scars fade in just weeks. At the same time, acerola is less irritating than pure ascorbic acid, making the serum gentle.
• Natural vitamin C and E: Besides the acerola extract, the formula contains stable forms of vitamin C and vitamin E. Together, these antioxidants work to protect the skin against free radicals and improve skin clarity. Vitamin E also helps to enhance the effect of vitamin C and make it more durable on the skin.
• Ceramides and allantoin: Five types of ceramides are also present here, to repair and strengthen the skin while vitamin C does its job. Allantoin and panthenol soothe the skin, which is important in a vitamin C serum as some may experience tingling – Eqqualberry's formula is known for not causing a stinging sensation. The ceramides also ensure that the skin retains moisture, so that the new radiance is accompanied by a smooth, plump skin feeling.
• Hyaluronic acid: The presence of sodium hyaluronate helps to drrench the skin in moisture. This ensures that the skin not only becomes brighter but also plumped and hydrated – an important factor in achieving that healthy glow.

Why we love it: Vitamin Illuminating Serum is like a glass of orange juice for the skin in the morning – the skin comes to life! The unique thing about Eqqualberry's vitamin C serum is that it is gentle yet effective. Many classic vitamin C products can be too strong or irritating, but this one has been praised by users with both sensitive and acne-prone skin because it does not cause redness or breakouts. Instead, you get all Benefits: more even skin tone, reduced marks, and a wonderful radiance. The serum works in symbiosis with the skin's needs – hydrating, protecting, and nourishing while it boosts shine and clarity. For those chasing glow and a brighter skin, this serum is an excellent choice.

Read more and buy: Vitamin Illuminating Serum here.

Very Moist Berry Basket Cream

Brief description: A deeply moisturizing 24-hour cream that encapsulates all the nutrients from the berry world. Berry Basket Cream is pH-balanced and formulated to provide intensive moisture without weighing down or irritating. It forms a transparent, protective veil over the skin. This cream is a savior for a dry or damaged skin barrier, and is loved for its soothing effect.

Usage: Use as the final step in your routine, both morning and evening. Take a suitable amount and massage over the face and neck until the cream is absorbed. It can also be used as a night mask by applying a slightly thicker layer in the evening for extra moisture. Despite its rich moisturization, the cream has a light gel-cream consistency that works well under makeup during the day.

Target audience and skin type: Specially designed for dry, dehydrated, or sensitive skin that needs calm and proper moisture. However, even combination skin can benefit from it because it doesn't feel heavy or greasy. Berry Basket Cream is balanced, so even those with troubled, acne-prone skin can use it without worrying about breakouts. If your skin barrier is weakened, this cream is ideal for repairing and strengthening the skin.

Key ingredients and effects:

• 5-Berry Complex: As the name suggests, the cream contains a potent mix of berry extracts – blueberries, cranberries, raspberries, blackberries, and elderberries. These are rich in vitamins (A, C, E) and antioxidants that deeply nourish the skin, promote an even skin tone, and protect against free radicals. The anti-inflammatory properties of the berries also help to soothe redness and irritation in the skin.
• Niacinamide: One of the star ingredients in the cream is niacinamide (vitamin B3). It helps to strengthen the skin barrier, reduce enlarged pores, and diminish uneven pigmentation. Niacinamide also regulates sebum, so the cream moisturizes without triggering oil production – the skin becomes balanced.
• Squalane and shea-free emollients: The formula is rich in skin-identical and emollient substances like squalane, triglycerides, and vegetable oils. These mimic the skin's own lipids and help create the “transparent protective film” that preserves moisture in the skin. You get long-lasting moisturization that lasts all day/night.
• Hyaluronic acid, betaine, and panthenol: Several moisture binders ensure the skin is thoroughly hydrated: hyaluronic acid draws in moisture, betaine (from sugar beets) balances the moisture level of the cells, and panthenol soothes and repairs. The combination ensures that the cream not only adds moisture but also helps the skin retain it and heal any cracks in the barrier.
• Allantoin and licorice root: To further cool and soothe irritated skin, the cream contains allantoin and dipotassium glycyrrhizate (from licorice root). These ingredients reduce redness and promote healing, so even stressed skin feels comfortable.

Why we love den: Very Moist Berry Basket Cream truly lives up to its name – it makes the skin super soft and juicy hydrated, like a ripe berry! The unique berry complex not only nourishes but also provides a lovely glow to the skin over time, thanks to the vitamins and antioxidant effect. We appreciate that the cream is pH-balanced and specially designed not to disturb the skin's natural flora. After application, it almost feels like the skin has received a protective hug; moisture is locked in, and the skin feels calm, plumped, and strengthened.

Skincare routine with Eqqualberry

How can a complete skincare routine look with Eqqualberry's products? Here is a suggestion for a 4-step routine that maximizes the benefits of these products through the Korean layering method.

Cleansing

Start with pH Balanced Sauna Cleanser to cleanse the skin deeply but gently. This water-based cleanser removes dirt, sweat, and any makeup residue without drying out the skin. By starting with a pH-balanced cleanser, you lay the foundation for the rest of the routine – the skin becomes clean but retains its natural moisture and skin barrier remains intact.

Toner

Immediately after cleansing, apply Swimming Pool Toner. Pour a little into your hands and pat in, or sweep over the face with a cotton pad. This toner helps to restore the skin's pH after washing and immediately starts infusing moisture into your skin. Thanks to the enzyme exfoliation from protease, the skin is optimally prepared – dead skin cells are gently removed, allowing serums to penetrate better.

Serum/Essence

When the skin is still a bit damp from the toner, apply your choice of Eqqualberry serum. Here you can customize according to the skin's needs:

In the morning, Vitamin Illuminating Serum is an excellent choice to provide radiance, protect against oxidative stress, and even out the skin tone. The vitamin C will work throughout the day to give you maximum glow, while the ceramides in the serum strengthen the skin barrier against the day's challenges (like cold air or pollution).

In the evening, you can use Bakuchiol Plumping Serum to repair and boost the skin overnight. Bakuchiol helps the skin with collagen production and cell renewal in a similar way to retinol, so the night is the perfect time to let it work. At the same time, its peptides and ceramides calm the skin, so you wake up with soft, balanced skin.

Of course, you can also choose one serum both morning and evening, depending on the focus. Both are mild enough to be used twice a day if desired. Remember to apply serum all over the face and down the neck – skincare doesn't stop at the chin. Let the serum absorb completely before moving on to the next step.

Moisturizer

Finish the routine with Very Moist Berry Basket Cream. It locks in all the fine ingredients you've added to the skin and forms a protective barrier against moisture loss overnight or during the day. Take a small amount and massage in until the cream has absorbed into the skin. Experience how the skin immediately feels softer and looks “filled” – it's the berry extracts and moisturizers at work!

In the morning, the cream works well under sunscreen and makeup.

In the evening, a slightly thicker layer can function as an overnight mask for extra recovery. This cream helps the skin's skin barrier to recover and ensures that you retain the moisture and nourishment you have provided during previous steps. The result of the entire routine is skin that is clean, balanced, deeply hydrated, and radiant.

Note: Don't forget to always finish with sunscreen (SPF) after step 4 in the morning to protect all the progress you have made with your skincare. Eqqualberry's products prepare the skin for the day in the best way – a strong barrier and antioxidant protection – but SPF is your shield against UV radiation that can damage the skin.

Common questions about Eqqualberry

Here we briefly answer some common questions that arise about Eqqualberry, inspired by what many usually wonder about:

Is Eqqualberry vegan?

Yes, all products are vegan and cruelty free, which means they neither contain animal ingredients nor are tested on animals.

Is Eqqualberry suitable for sensitive skin?

Yes, the products are developed to be gentle yet effective and are dermatologically tested even for sensitive skin.

What is bakuchiol and why is it used?

Bakuchiol is a plant-based ingredient that serves as a gentle alternative to retinol. It provides an anti-aging effect without irritation or sun sensitivity.

Can I use the bakuchiol serum every day?

Yes, the serum can be used both morning and evening because bakuchiol is mild. Always complement with sunscreen during the day.

In what order should I use the products?

Cleansing → toner → serum/ampoule → cream (→ SPF during the day). Follow the layering method from the thinnest to the thickest product.

Is Eqqualberry dermatologically tested?

Yes, the products are tested in Korea by independent laboratories for skin safety. They are also formulated with EWG green-classified ingredients.

Does Eqqualberry contain perfume or harsh chemicals?

No, the brand follows a clean beauty philosophy and avoids harsh chemicals. The scent mainly comes from natural extracts.

What is 5-Berry Complex?

It is Eqqualberry's signature blend of five berry extracts rich in vitamins and antioxidants. The complex strengthens the skin, gives glow, and protects against free radicals.

Are the products suitable for acne-prone skin?

Yes, several products are adapted for acne-prone skin, such as Swimming Pool Toner. They calm the skin, balance sebum, and reduce pores.

Conclusion – give your skin equity with Eqqualberry!

Eqqualberry is more than just a new brand on the shelf – it is a philosophy that everyone deserves healthy and radiant skin with the help of gentle yet effective skincare. By combining nature's wealth (berries, plants, fermented ingredients) with modern scientific findings and an inclusive value base, Eqqualberry has built trust within the K-beauty world. The result is visible in the mirror: a balanced skin with a strengthened skin barrier, deep hydration, and a lovely glow that comes from within.

Are you ready to experience for yourself what Eqqualberry can do for your skin? Don't let your skin thirst longer – give it love through Korean skincare of world-class. Explore our range of Eqqualberry and other stars in Korean skincare here at koreanbeauty.se. You might find your new favorite serum or a luxurious face mask to treat yourself with. With Eqqualberry in your routine, you get a skincare experience that not only delivers results but also transforms your daily rituals into moments of joy and self-care. Give your skin the chance to shine – try Eqqualberry and let your unique beauty blossom!