TFIT is a Korean beauty brand that combines skincare with makeup that truly makes a difference. With products carefully developed by skincare experts, TFIT offers solutions that both enhance skin well-being and provide a great result. The combination of effective content, gentle ingredients, and an inclusive approach makes TFIT one of the most interesting brands in K-beauty right now.
What is TFIT?
TFIT is a relatively young brand that has quickly made a name for itself both in Korea and internationally. Their philosophy is based on transparency, scientifically developed products, and a strong belief that beauty should be accessible to everyone, regardless of skin type or skin tone.
From research to finished product
Since its inception in 2018, TFIT has worked closely with researchers through its own innovation center (TFIT Innovation R&D Center), where each product is developed with a focus on effectiveness, safety, and long-term skin health. All formulas are developed with care for the skin and are based on modern ingredients tested to provide results without causing irritation.
Skincare makeup
TFIT is known for blurring the lines between skincare and makeup. Their best-selling concealer contains, for example, 66% Essence with ingredients such as black truffle, panthenol, and ceramides, meaning the makeup also cares for the skin. Meanwhile, the brand cruelty-free, many products are vegan, and the packaging is designed with sustainability in mind.
What makes TFIT unique?
TFIT stands out by offering makeup that not only covers but also improves the skin over time. With skincare ingredients, an impressive shade range, and adaptations for sensitive skin, the brand has become a natural choice for many worldwide.
Makeup that is also skincare
One of TFIT's major strengths is that you don't have to compromise between coverage and care. Their foundation contains over 80% serum, and the concealer has nurturing ingredients that soothe and hydrate. This means the base looks good while the skin benefits from using the makeup.
Inclusive and gentle for everyone
Unlike many other Korean brands, TFIT offers a wide range of shades. Their foundation comes in 30 different colors, and their palette concealers are designed to suit everything from light to dark skin. All products are also hypoallergenic, non-comedogenic, and dermatologically tested, making them safe to use even for sensitive skin.
Popular products from TFIT
TFIT has quickly gained a loyal following thanks to its well-thought-out, multifunctional products. The makeup is easy to use, lasts all day, and contains skincare ingredients that benefit the skin in the long run. Here are some of the brand's most popular bestsellers.
Cover Up Pro Concealer
TFIT's most iconic product is their 3-in-1 concealer palette. It combines three shades in a smart compact, making it easy to cover dark circles, blemishes, and simultaneously highlight or contour the face. The formula consists of 66% skincare Essence with, among other things, black truffle, panthenol, and ceramides. The result is makeup that provides high coverage yet feels hydrating and comfortable all day, without to cake oneself.
Radiance Fit Foundation & Silk Primer – base with nurturing effect
Radiance Fit Serum Foundation is TFIT's liquid foundation containing over 80% serum and provides a dewy finish with medium to high coverage. With ingredients like niacinamide and ceramides, it offers both radiance and skin improvement over time. It is available in a total of 30 shades, which is unusually generous for a Korean brand. Feel free to complement with Delicate Silk Veil Art Primer – a light, silky primer that smooths out pores and provides a lasting result without drying out the skin.
Does TFIT suit my skin type?
Whether you have dry, oily, sensitive, or combination skin, TFIT has developed products that work in your everyday life. With gentle formulas and a wide range, you can easily find products that match both your needs and your skin's natural balance.
Dry skin
For those with dry skin, TFIT offers several products that deeply moisturize and strengthen the skin barrier. The serum foundation contains hyaluronic acid, squalane, and ceramides, ingredients that help bind moisture and reduce tightness. Many with dry skin also combine the product with Hydrate Vanish Primer for extra glow and comfort under makeup.
Oily and greasy skin
If you have skin that easily becomes shiny or is prone to acne, TFIT is a safe choice. Their products are oil-free, non-comedogenic, and stay put even with increased oil production. The setting powder Translucent Set Finishing Powder mattifies without feeling dry, and the concealer formula stays fresh all day – even in heat or humidity.
Combination skin
TFIT's balanced formulas make it easy to find a good base even for combination skin. You can moisturize drier areas with the serum foundation's nurturing ingredients while mattifying the t-zone with a light setting powder. The concealer palettes make it possible to customize coverage and tone according to needs in different parts of the face.
Sensitive skin
Do you have reactive or sensitive skin? Then TFIT is an especially good choice. The products are free from strong fragrances, parabens, and drying alcohol. Instead, they contain soothing agents like panthenol and centella asiatica. All base products are hypoallergenic and dermatologically tested, which reduces the risk of irritation.
Create a routine with TFIT
TFIT's products are designed to work together, from cleansing to the final powder layer. Whether you prefer a simple morning routine or want to build a complete base with primer, foundation, and concealer, you can combine the products to create a whole that both nurtures and highlights your skin.
Step 1: Cleansing that preserves moisture balance
Start with an oil-based cleanser like Deep Clear Cleansing Oil or Cleansing Balm to dissolve makeup, dirt, and sunscreen. Follow up with Amino Acid Complex Foam or Micro Bubble Clear Foam for a deep yet gentle cleanse that does not disturb the skin's natural balance.
Step 2: Moisturize and soothe with Essence
After cleansing, the skin is most receptive to moisture. Apply Skin Boost Icy Essence – a cooling Essence that hydrates and soothes the skin instantly, perfect for reducing redness and providing a fresh feeling for the day.
Step 3: Seal in moisture with cream
Follow up with Skin Boost Icy Cream, a light gel cream that absorbs quickly and provides long-lasting hydration. It cools the skin and prepares it for makeup without feeling sticky. In the evening, you can also add a sheet mask from TFIT's Icy series for extra nourishment.
Step 4: Protect with sunscreen during the day
Before makeup, sunscreen is a must. TFIT's Airy Sunfluid SPF50+ is a lightweight sunscreen that neither leaves a white cast nor clogs pores. You can also choose Base Fit Tone Up Sun Cushion for UV protection with a light smoothing effect – perfect for quick touch-ups during the day.
Step 5: Prime with primer
Depending on your skin type, choose primer: Silk Veil Art Primer if you want to smooth pores and control shine, or Hydrate Vanish Primer for more hydration and glow. Apply a thin layer with your fingertips and let it sink in before foundation.
Step 6: Even out skin tone with foundation
Use Radiance Fit Serum Foundation to get both coverage and skincare. It has a light serum consistency that melts into the skin and contains over 80% nourishing ingredients like niacinamide and ceramides. Choose from 30 shades to find your perfect match.
Step 7: Cover, highlight, and contour with concealer
TFIT's Cover Up Pro Concealer makes it easy to create a seamless base. The palette contains three shades you can blend – to cover dark circles, conceal redness, or contour facial features. The formula cares for the skin while lasting all day.
Step 8: Set the base with setting powder
Set the makeup with Translucent Set Finishing Powder, an ultra-fine setting powder that mattifies where needed but still lets the skin breathe. Choose between colorless or lightly color-correcting shades like peach or lavender.
Step 9: Color and glow
Finish the look with Fluffy Velvet Cushion Blush for a natural blush and use Idol Contour Stick or Highlighter to give the face more depth and glow. The products are easy to apply and blend nicely into the base.
Frequently Asked Questions about TFIT
Do you have questions about TFIT's products, ingredients, or shade range? Here you'll find answers to what many are wondering about. Everything from skin types to ethics and function, to make it easier for you to choose the right one.
Is TFIT cruelty-free and vegan?
Yes, TFIT is a cruelty-free brand. This means that neither the products nor the ingredients are tested on animals. Many of the products are also completely vegan – for example, the concealer palette and several primers. The packaging is also designed with the environment in mind.
Is TFIT suitable for sensitive skin?
Absolutely. TFIT's products are developed with hypoallergenic ingredients and without strong fragrances, parabens, or other common irritants. Both foundation and concealer are dermatologically tested and also work for you with sensitive or reactive skin.
Does TFIT have shades that suit darker skin tones?
Yes! TFIT is one of the few Korean brands that offers a wide and inclusive shade range. Radiance Fit Serum Foundation comes in 30 shades, from light to deep tones, and Cover Up Pro Concealer is available in several palette variants also tailored for melanin-rich skin.
Do TFIT's makeup products contain skincare ingredients?
Yes, it's one of TFIT's greatest strengths. Many of their makeup products contain nourishing ingredients such as black truffle, panthenol, ceramides, and niacinamide. This means you get both coverage and long-term skincare in the same product.
Which products are most popular from TFIT?
TFIT's biggest favorite is undoubtedly Cover Up Pro Concealer, closely followed by Radiance Fit Serum Foundation and Silk Veil Art Primer. Translucent Set Powder and Fluffy Velvet Cushion Blush have also become popular for their light feel and stylish finish.
