SKIN1004 has quickly established itself as a prominent player in Korean skincare (K-beauty). With a philosophy that emphasizes that everything applied to the skin should be pure and natural, the brand has won hearts worldwide. Inspired by the power of nature, especially the well-known herb Centella Asiatica, SKIN1004 offers gentle yet effective skincare that truly delivers results. The name has a deeper meaning, in Korean, “1004” is pronounced as cheon-sa, which means angel, and reflects the brand's ambition to be a guardian angel for our skin. Through its pure ingredients and innovative formulations, SKIN1004 has become a favorite in South Korean beauty and is praised by skincare enthusiasts seeking natural ingredients and a radiant glow.
Philosophy & Background
SKIN1004 was founded in 2016 in Seoul, South Korea, with a clear vision: to create high-quality skincare products that improve skin health in a gentle and effective way. SKIN1004 has been nicknamed “Skin Angels” because “1004” is pronounced like the word angel in Korean – a symbol of how the products care for and protect the skin like a guardian angel.
In the quest for the purest and most powerful ingredients, the SKIN1004 team traveled to the untouched nature of Madagascar. There, they discovered Centella Asiatica, also known as tiger grass, in its most potent form. This iconic ingredient, known for its healing and soothing properties, has been used for centuries to revitalize and strengthen the skin. SKIN1004 exclusively uses centella from carefully selected regions in Madagascar and strictly follows Good Agricultural and Collection Practices (GACP). This ensures purity and quality without risk of contamination. The philosophy is simple: "What touches your skin should be pure and genuine.”
With its core values, SKIN1004 has established itself as an award-winning, hypoallergenic, and natural skincare brand from Korea. The products are carefully formulated to be mild, light, non-comedogenic, and pleasant without leaving a sticky feeling. Sustainability and ethics are also central parts of the brand: SKIN1004 offers vegan skincare, is cruelty-free certified by PETA (no animal testing), uses recyclable packaging, and actively works to minimize its environmental impact.
Driven by its principles – purity, transparency, and care – SKIN1004 continues to evolve and strengthen its global reputation. This commitment to quality and sustainability has made SKIN1004 a favorite among skincare enthusiasts worldwide.
What makes SKIN1004 unique?
SKIN1004 stands out by combining "The Untouched Nature" with "Lab in Nature", a perfect balance between the pure power of nature and advanced skincare technology. Here are some of the aspects that make SKIN1004 unique.
Signature Ingredient Centella Asiatica
SKIN1004 stands out from many other brands by basing all products on high-quality centella extract. The Madagascan centella is ranked as one of the world's finest and contains, according to studies, up to seven times more active and soothing substances than other variants. This makes it exceptional for soothing irritated skin, strengthening the skin barrier, and promoting healing.
Centella Asiatica is rich in madecassoside and asiaticoside, two powerful substances that stimulate collagen production and accelerate skin recovery. By focusing on this “miracle ingredient”, SKIN1004 has developed effective yet gentle products that are also perfect for sensitive skincare.
When nature meets science
SKIN1004 combines natural ingredients with scientific precision. With a research team of about 40 experts, working on everything from trend analysis to product development, SKIN1004 ensures that their formulations are both modern and effective. Through the concept of Lab in Nature, SKIN1004 explores nature's potential and refines it gently to deliver optimal results without compromising its essence.
An example of their innovative work is the unique “Centella spicule” technology. These microscopically small, needle-like particles of centella help active ingredients penetrate deeper into the skin for enhanced effect. The result? Gentle yet powerful skincare. The products are mild enough for daily use but effective enough to provide noticeable improvements.
Innovative product concepts
SKIN1004 has made a name for itself by pushing boundaries within K-beauty with its creative and unique concepts. One of their most groundbreaking innovations is Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, a sunscreen with a serum-like consistency that combines intense hydration with effective UV protection. This ultra-light sunscreen offers daily protection with SPF50+ PA++++, while hydrating the skin and providing a natural, dewy glow, all without leaving a white cast.
Another example of their inventiveness is the playful Zombie Pack, part of the brand's "Zombie Beauty" series. This is a face mask that mixes upon use and hardens to a "zombie-like" effect. Enriched with egg albumin and aloe vera, the mask tightens pores and firms the skin for an immediate feeling of freshness. Products like these show how SKIN1004 skillfully combines skincare and entertainment, making them particularly popular among the younger Gen Z generation.
Clean and ethical beauty
SKIN1004 puts clean beauty in focus. The products are free from unnecessary additives such as artificial fragrances and colorants and undergo rigorous testing to ensure high tolerance, even for sensitive skin. SKIN1004 has received prestigious certifications such as CGMP (Good Manufacturing Practices) and PETA's Beauty Without Bunnies, highlighting its position as an ethical choice in vegan skincare.
Sustainability is also a core issue for SKIN1004. By using natural, recyclable materials and developing reef-safe sunscreens that do not harm the marine environment, SKIN1004 demonstrates its commitment to the environment. The combination of high-quality ingredients, innovative solutions, and a strong ethical responsibility makes SKIN1004 a unique and a prominent brand in the market.
Popular products from SKIN1004
SKIN1004 offers a wide range of well-loved products. Here are some of their bestsellers and the reasons why they have become so popular.
Madagascar Centella Asiatica 100 Ampoule
This is SKIN1004's signature serum and most iconic product – an ampoule containing 100% pure centella asiatica extract. It serves as a versatile treatment for sensitive, red, and unbalanced skin. With its soothing, hydrating, and anti-inflammatory properties, it effectively relieves redness, acne, and irritation in record time.
Centella asiatica strengthens the skin's barrier, which not only helps the skin recover but also makes it more resilient over time. Many customers experience an immediate healthy glow, and with regular use, the skin barrier is significantly strengthened.
The ampoule's ultra-lightweight consistency is quickly absorbed without stickiness, making it easy to integrate into any skincare routine. It's no surprise that this product is an international bestseller – from Asia to Europe, it has become a cult favorite for people with sensitive or acne-prone skin. Find Madagascar Centella Asiatica 100 Ampoule here.
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum (SPF50+ PA++++)
This groundbreaking sunscreen-in-serum has taken both Korea and the Western world by storm. With an ultra-light, moisturizing, and fast-absorbing formula, it feels as weightless as a serum and leaves the skin with a fresh, dewy glow – without the slightest trace of a greasy film. Despite its feather-light feel, it offers full broad-spectrum UV protection and top-class UVA/UVB protection, perfect for daily use.
The formula is enriched with a powerful duo of hyaluronic acid and centella, which intensely hydrates while soothing the skin, ideal even for the most sensitive skin. Additionally, it is "reef-safe," free from ingredients that can harm coral reefs, and contains a green antioxidant complex from plant extracts for extra protection.
Target audience: Suitable for all skin types seeking a daily sunscreen that barely feels on the skin. Perfect under makeup and for those who usually don't like sunscreen, it's time to change your mind! Find Madagascar Centella Hyalu-Cica Water-Fit Sun Serum here.
Madagascar Centella Ampoule Foam
A gentle yet effective cleansing product that reflects the core values of SKIN1004. This foaming facial wash contains a full 84% centella asiatica extract from Madagascar, known for its soothing and hydrating properties.
What it does: Ampoule Foam removes dirt, excess sebum, and impurities without drying out the skin or disrupting its natural pH balance. The low-pH formulated cleanser is enriched with natural coconut derivatives, which help the skin retain its moisture and soothe irritation during washing. The result? Clean, soft, and balanced skin after each use.
Suitable for: Thanks to its gentle formula, this cleanser is ideal for sensitive skin that reacts negatively to strong soaps. It also works excellently for combination or oily skin that needs a deep cleanse without compromising the skin's moisture balance.
Ampoule Foam is a bestseller and a favorite within SKIN1004 routines, often recommended as the first step for an optimal skincare experience. Find Madagascar Centella Ampoule Foam here.
Madagascar Centella Tone Brightening Capsule Ampoule
A radiance-giving ampoule developed to effectively counter dull skin and uneven skin tone. The product contains encapsulated active ingredients, such as niacinamide, tranexamic acid, and natural extracts, which gently even out pigmentation and provide the skin with a healthy glow. The ampoule, called "Gentle Dark Spot Correcting Ampoule," gradually reduces dark spots and acne scars without causing irritation, a gentle alternative to stronger acids or retinol.
The formula is enriched with centella asiatica which soothes and hydrates the skin during treatment, making it ideal even for sensitive skin. Perfect for those who: experience tired skin without radiance, or who want to treat sun spots and unevenness. The ampoule is fragrance-free and free from unnecessary additives, making it suitable for most skin types. Regular use results in a smoother and clearer skin tone with a natural glow, something many users testify to. Find Madagascar Centella Tone Brightening Capsule Ampoule here.
Tip: For best results, combine with SKIN1004's Toning Toner with PHA acid for improved texture and more even skin tone.
Madagascar Centella Soothing Cream
A lightweight gel cream that delivers intense hydration and soothing care without feeling heavy on the skin. The formula is enriched with centella asiatica extract and ceramides, which help strengthen and repair the skin barrier while effectively reducing redness. Its silky texture absorbs quickly and leaves a non-sticky finish, allowing the skin to breathe freely.
Who is it for? Soothing Cream is ideal for those with sensitive, combination, or oily skin who need moisture but prefer lightweight creams. It balances the skin's moisture levels and locks in serums and ampoules without clogging pores, thanks to its non-comedogenic formula.
The cream works equally well in the morning as in the evening, perfect under makeup during the day and as a soothing finish after active serums at night. Together with Centella Ampoule, it forms a powerful duo to restore harmony in stressed skin. It's not hard to understand why this versatile product is one of SKIN1004's bestsellers. Find Madagascar Centella Soothing Cream here.
Skin Types & Conditions
One of SKIN1004's greatest strengths is its versatile product range, which is carefully designed to suit all skin types and needs. Whether you have dry, oily, mature, or extra sensitive skin, they offer products that can help you achieve your skincare goals. Here is a summary of how SKIN1004 can be adapted to different skin types and conditions.
Sensitive and Reactive Skin
SKIN1004 has established itself as skincare for sensitive skin, thanks to its hypoallergenic formulations without unnecessary additives. Centella series is a savior for sensitive skin, with centella as the main ingredient, a plant with documented soothing properties that effectively reduce redness and irritation. The flagship product, Centella Ampoule, consists of a single ingredient (100% centella) and is completely free from fragrance, alcohol, and other potential irritants, making it particularly suitable for reactive skin.
Even their cleansing products, Ampoule Foam and Cleansing Oil, are developed with skin-friendly pH levels and minimalist ingredient lists to reduce the risk of breakouts. For many with rosacea or eczema, SKIN1004 has become an indispensable solution, as the products are both gentle and effective, gentle enough for daily use without compromising the skin barrier.
Acne-prone and oily skin
For those with acne-prone skin, blackheads, and excess sebum, SKIN1004 offers a range of effective solutions. Centella Ampoule is a lightweight essence that quickly soothes pimples and redness, while being non-comedogenic and preventing clogged pores. Its anti-inflammatory properties help to heal blemishes faster and prevent scarring.
In addition to the Centella line, there is the Tea-Trica series, a powerful combination of tea tree oil and centella that combats acne bacteria and soothes breakouts. Tea-Trica BHA Foam deeply cleanses the pores using gently exfoliating beta-hydroxy acid, while Tea-Trica Spot Cream acts as an effective spot treatment for stubborn pimples.
For enlarged pores and an oily T-zone, SKIN1004 offers the Poremizing line, including the Quick Clay Stick Mask, a convenient clay mask in stick form that absorbs excess oil and purifies the pores without fuss. These products help to keep the skin matte and clear without causing irritation.
Finally, Hyalu-Cica Sun Serum is the perfect choice of sunscreen for acne-prone skin. The lightweight, non-greasy formula is developed to not cause breakouts and contains niacinamide, which helps to control sebum production and gradually reduce the visibility of pores. With SKIN1004, you can achieve balanced and healthy skin without compromises.
Dry and dehydrated skin
For those with dry skin that feels tight and flaky, SKIN1004 has created the Hyalu-Cica line – an innovative combination of hyaluronic acid and centella. Hyalu-Cica Blue Serum provides intense hydration through three different molecular sizes of hyaluronic acid, working both on the skin's surface and deep within. At the same time, centella extract helps to soothe dryness-related redness. The result? An instantly fuller and "plumped" feeling in the skin.
To maximize moisture, you can add Madagascar Centella Hyalu-Cica Sleeping Pack to your evening routine. This night mask works while you sleep and gives you dewy, rejuvenated skin when you wake up. During the day, Centella Soothing Cream or Probio-Cica Enrich Cream are recommended as barrier-strengthening moisturizers. Both contain ceramides and lipids that mimic the skin's natural moisture barrier and protect against transepidermal water loss.
Even for those with mature skin, which is often drier, these creams are perfect. Especially Probio-Cica Enrich Cream, with its richer consistency and content of bakuchiol, a plant-based alternative to retinol that combats fine lines without irritation.
In summary, SKIN1004's products offer a comprehensive solution for restoring suppleness and radiance, even for the driest skin type.
Tired skin and pigmentation
If your skin feels tired, Pale or have an uneven tone, SKIN1004:s Tone Brightening Series is the answer. Products like Tone Brightening Capsule Ampoule and Tone Brightening Boosting Toner are packed with niacinamide and fruit extracts that gently exfoliate dead skin cells and reduce melanin production, the main cause of dark spots. The series is designed to provide gradual but visible results: clearer skin with a more even tone and a natural glow.
Tone Brightening Ampoule has become a "cult favorite," thanks to its ability to create radiance without being too powerful. For best results, combine with an effective sunscreen (like SKIN1004:s Sun Serum) during the day to prevent new pigment spots. After a few weeks of use, many users experience more radiant skin and a noticeable reduction in old acne scars.
Weakened Skin Barrier
A damaged skin barrier can cause dryness, redness, and pimples – a problem that SKIN1004 has tackled with its innovative Probio-Cica line. By fermenting centella (probiotic lysates), its repairing properties have been enhanced to create products that effectively restore and soothe the skin.
One of the star products, Probio-Cica Intensive Ampoule, is a powerful booster specifically focused on rebuilding the skin barrier and soothing stressed skin. With ingredients like madecassoside, ceramides, and panthenol, it helps the skin retain moisture and protect itself from external stressors. The ampoule acts as a "reset" for the skin, perfect after over-exfoliation or when the skin has reacted negatively, restoring balance and strength.
In the same line, we also find Probio-Cica Essence Toner and Probio-Cica Enrich Cream, which complement each other with their rich formulas full of skin-identical lipids. Together, they create a skincare routine where even a compromised skin barrier can become whole, strong, and resilient again.
As SKIN1004 themselves put it: they strive to give the skin "what it really needs – nothing more, nothing harmful", in perfect harmony with the skin's natural biology.
In summary, there are few skin conditions that SKIN1004 cannot handle. With its holistic range – from cleansing and treatment to protection – SKIN1004 offers the opportunity to create a customized skincare routine tailored to individual needs. Moreover, you can rest assured that each product is carefully developed to harmonize and enhance the effect of the others.
Create a routine with SKIN1004
Creating an effective skincare routine doesn't have to be difficult. Here is a suggestion for a step-by-step routine with only SKIN1004 products, adapted for most skin types and easy to follow.
Step 1 – Cleansing
Start by cleansing the skin thoroughly yet gently. If you use makeup or sunscreen, start with Madagascar Centella Light Cleansing Oil, a light oil that effectively dissolves makeup and impurities. With only 11 ingredients, including centella and coconut oil, it cleanses the skin without causing irritation and gently melts away dirt. Rinse off the oil and continue with Madagascar Centella Ampoule Foam for a double cleansing. This nourishing cleansing foam removes remaining impurities and excess sebum while hydrating and soothing the skin with a content of 84% centella extract. After these two steps, your skin is clean, balanced, and perfectly prepared to receive the following skincare products.
Step 2 – Toner
Apply a toner to balance the skin's pH, provide mild exfoliation, and add hydration. Madagascar Centella Toning Toner is an excellent option. It contains PHA acid (gluconolactone) which gently removes dead skin cells, hyaluronic acid that hydrates and gives the skin a plumper feel, and a full 84% centella to soothe and strengthen the skin. With the addition of niacinamide and adenosine, the toner also contributes to a more even skin tone and a more youthful appearance. Apply by pouring a little toner onto a cotton pad and sweeping over the face, or pat it in with your hands. This step prepares the skin optimally for serum and cream to be absorbed better.
Step 3 – Serum/Ampoule
Now it's time to give your skin a tailored treatment based on its current needs. During the day, you can, for example, use Madagascar Centella Asiatica 100 Ampoule if your skin feels irritated or unbalanced. A few drops are enough to calm redness, hydrate, and strengthen the skin barrier. Do you want to focus instead on radiance and a more even skin tone? Then Tone Brightening Capsule Ampoule is an excellent choice, as it effectively counteracts dullness and pigmentation changes. For those struggling with acne, Tea-Trica Relief Ampoule, enriched with BHA and tea tree, is ideal for calming breakouts.
Apply the serum gently with your fingertips and massage it in until fully absorbed. SKIN1004:s serums are specially formulated to be used in layers, without feeling heavy or causing reactions when combined. If needed, you can use multiple serums at the same time – apply, for example, Centella Ampoule first for a soothing effect and follow up with Brightening Ampoule for an evening and radiance-enhancing finish.
Step 4 – Moisturizer
Preserve all the nourishment in the skin with a suitable moisturizer. Madagascar Centella Soothing Cream is a safe choice for most skin types. With its cooling gel texture, it effectively hydrates while centella and botanical extracts soothe the skin. The cream absorbs quickly and leaves no greasy residue, making it ideal even for oily or acne-prone skin.
If your skin is very dry, you can instead choose Probio-Cica Enrich Cream. This richer cream repairs the skin barrier with the help of ceramides and fermented ingredients, offering intense nourishment for more hydrated and protected skin.
Apply the moisturizer to the face and neck. Massage in with circular movements to lock in the serum's active ingredients and create a protective, breathable barrier that guards against external influences.
Step 5 – Sun Protection (Morning Routine)
In the morning, sun protection is an indispensable part of your skincare routine to protect the skin and preserve the results of your products. Here, SKIN1004 Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++ stands out as a perfect choice. After your moisturizer is absorbed, apply a generous amount of this sun serum over the face – don't forget the neck! With its serum-like formula, it is feather-light and leaves a hydrated, dewy finish without the typical feeling of sunscreen.
Despite its light texture, it offers powerful protection against both UVA and UVB rays, while hydrating and soothing the skin throughout the day. The serum absorbs invisibly, without leaving any white residue or shine, and works excellently as a base under makeup. By using this sun serum daily, you not only prevent sun damage and premature aging, but you also maximize the effect of brightening products, for example, which can otherwise lose their effect if the skin is exposed to UV rays.
(Extra) Step 6 – Weekly Treatment
Once or twice a week, you can give your skin extra care with a special treatment that boosts both radiance and well-being. SKIN1004 offers several fantastic options.
Madagascar Centella Watergel Sheet Ampoule Mask is a sheet mask dr soaked in a concentrated ampoule serum that intensely hydrates and soothes redness in just 15 minutes. Perfect for tired days or as a quick refresh before a special occasion.
For those who want to minimize pores and tighten the skin, the popular Zombie Pack is an excellent choice. Mix the powder and liquid, apply with the included brush and let it work for 10-15 minutes. The mask tightens as it dries (hence the name), which stimulates blood circulation and gives a refined, smoother skin with a porcelain-like finish. Afterwards, rinse off the mask and be greeted by fresh radiance and renewed skin.
Whichever of these treatments you choose, see it as a luxurious spa moment at home. Your skin will thank you with extra glow and a sense of vitality.
This routine can of course be adapted to your needs, but by following the steps above, you get the most out of SKIN1004's products. The key to success lies in consistency, a consistent skincare routine morning and evening, filled with SKIN1004's nourishing formulations, will gradually transform your skin and give it a healthy, radiant glow.
Common Questions About SKIN1004
Are SKIN1004's products vegan and cruelty-free?
Yes, SKIN1004 is a clean beauty brand certified by PETA's Beauty Without Bunnies. The products are vegan and not tested on animals.
Do SKIN1004's products contain perfume or other irritants?
SKIN1004's products are fragrance-free and gentle for sensitive skin. They avoid artificial fragrances, dyes, and harsh chemicals. Perfect for those sensitive to scents or with allergies.
Can I use SKIN1004 products daily?
SKIN1004 products are gentle and can be used daily, morning and evening. They contain centella, hyaluronic acid, and niacinamide for effective skincare. Remember sun protection when using acid-based products!
Which skin types are suitable for SKIN1004?
SKIN1004 offers skincare products for all skin types with a focus on centella, moisture, and anti-aging, tailored for an optimal and non-comedogenic skincare routine.
Why choose Centella Asiatica? What makes this ingredient so unique and special?
Centella Asiatica is the heart of SKIN1004's products, known for soothing, healing, and strengthening the skin while protecting against environmental stress. The Madagascan variant provides maximum effect for balanced and radiant skin.
How well does SKIN1004 perform within K-beauty, and is it a brand you can trust?
SKIN1004 is a leading K-beauty player known for its clean beauty profile and centella-based products. With bestsellers like Madagascar Centella Ampoule and Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, they have built a loyal customer base and strengthened their global presence through quality and transparency.
Conclusion
SKIN1004 represents the best of South Korean beauty: a deep respect for the power of nature, scientific precision, and genuine care for skin health. SKIN1004 is a perfect balance between natural ingredients and modern innovation, each product carefully designed to give the skin maximum effect without unnecessary burden. With its gentle, centella-enriched formulations, SKIN1004 has proven that radiant and balanced skin is possible, even for those with sensitive skin or persistent skin issues.
For those seeking skincare that is “mild but effective”, SKIN1004 is a brand to explore. From cleansing to sun protection, you can create a complete routine that strengthens your skin barrier, provides radiance, and meets specific needs – all with products that are honest, ethical, and a joy to use.
Ready to give your skin a dose of angelic care? Explore SKIN1004's range with us and let your own “Skin Angels” guide you to your best skin ever. Click through to find your personal favorites – your skin will thank you with glow and well-being!
