ETUDE

Since its inception in 1985, ETUDE, formerly known as Etude House, has become one of South Korea's most beloved beauty brands. With over 30 years of experience, they combine innovation, quality, and a playful aesthetic that appeals to a global audience. The brand celebrates the joy of beauty and strives to make beauty care accessible and fun for everyone.

ETUDE's products are known for their skin-friendly and carefully crafted formulas. Their popular series, like the soothing Soon Jung and moisturizing Moistfull Collagen, are designed with a focus on delivering both immediate results and long-term benefits. The Soon Jung series is suitable for sensitive skin with gentle products like 2x Barrier Intensive Cream, while Moistfull Collagen deeply hydrates and gives the skin a firm, youthful glow.