{"title":"KLAVUU","description":"\u003cp\u003e\u003cstrong\u003eWhen the skin feels dry, dull, or unbalanced, an effective skincare routine is rarely about using more products\u003c\/strong\u003e – but rather about choosing the right products with thoughtfully developed formulations. KLAVUU is a Korean skincare brand that has become known for combining marine ingredients, pearl extract, and modern skincare ingredients in products that help the skin feel hydrated, soft, and full of radiance.\u003c\/p\u003e\n\u003cp\u003eAt KLAVUU, there is a wide range of face wash, toners, serums, ampoules, face creams, and sun protection products that make it easy to build a complete skincare routine with products from the same brand. The range is developed to work together according to the Korean layering method, where several thin layers of hydrating products help the skin maintain its moisture balance and glow.\u003c\/p\u003e\n\u003cp\u003eWhat especially characterizes KLAVUU is the use of pearl extract and marine ingredients. Several of the brand’s most popular product lines are based on these ingredients to give the skin intense hydration, a clearer skin tone, and a natural glow while helping the skin feel comfortable and balanced.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKorean skincare brand with a focus on hydration and glow\u003c\/li\u003e\n\u003cli\u003eProducts for cleansing, toner, serum, face cream, and sun protection\u003c\/li\u003e\n\u003cli\u003eSignature ingredients such as pearl extract and marine plant extracts\u003c\/li\u003e\n\u003cli\u003eSeveral products are dermatologically tested or described as hypoallergenic\u003c\/li\u003e\n\u003cli\u003eSeparate vegan product line through Real Vegan\u003c\/li\u003e\n\u003cli\u003eDeveloped to work in a complete skincare routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003ePhilosophy and background\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eKLAVUU was developed by Bekei Korea after the company was established in 2015, while the brand itself was introduced in 2016. At launch, KLAVUU was described as South Korea’s first skincare brand with a clear focus on pearl-based cosmetics, which still forms the foundation of the brand’s identity.\u003c\/p\u003e\n\u003cp\u003eThe name KLAVUU is inspired by the Swedish words \"klar\" and \"vy,\" symbolizing the ambition to create skincare that gives clear, clean, and transparent skin. The same philosophy runs throughout the range, where marine ingredients and pearl extract are used in several of the brand’s best-known product lines.\u003c\/p\u003e\n\u003cp\u003eToday, the range includes product lines such as Original, Boosting, and Real Vegan. It is important to distinguish between the brand and the product lines – Real Vegan is a specific line within KLAVUU and does not mean that the entire range is vegan. At the same time, there are verifiable examples of products that are dermatologically tested or hypoallergenic, including Vegan Zinc Suncream SPF50+ PA++++ and Blue Pearlsation Marine Aqua Enriched Cream.\u003c\/p\u003e\n\u003ch3\u003eThis is what characterizes KLAVUU\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFounded by Bekei Korea.\u003c\/li\u003e\n\u003cli\u003eThe brand was launched in 2016.\u003c\/li\u003e\n\u003cli\u003eOperations in Seoul, South Korea.\u003c\/li\u003e\n\u003cli\u003eKnown for skincare with pearl extract and marine ingredients.\u003c\/li\u003e\n\u003cli\u003eProduct lines such as Original, Boosting, and Real Vegan.\u003c\/li\u003e\n\u003cli\u003eSelected products are dermatologically tested or hypoallergenic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat makes KLAVUU unique?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eKLAVUU stands out from many other Korean skincare brands by consistently building its formulations around a few signature ingredients that recur across several product categories. The result is a cohesive range where cleansers, toners, serums, face creams, and sun protection products complement each other in the daily skincare routine.\u003c\/p\u003e\n\u003cp\u003eThe White Pearlsation line focuses primarily on pearl extract and marine ingredients to give the skin more radiance and a clearer skin tone, while Blue Pearlsation combines marine extracts with hydrating ingredients to help the skin maintain its moisture balance. The Real Vegan line complements the range with formulations that highlight, among other things, peptides and hydrating ingredients.\u003c\/p\u003e\n\u003ch3\u003eSignature ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePearl extract\u003c\/strong\u003e – used in several products to help increase radiance and create a clearer skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarine ingredients\u003c\/strong\u003e – marine complexes, algae, and sea-based extracts help hydrate the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – appears in several products targeting dull and uneven skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e – found in serums, creams, cleansers, and sun protection products to provide long-lasting hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc oxide\u003c\/strong\u003e – used in Vegan Zinc Suncream SPF50+ PA++++ as a mineral UV filter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMadecassoside and Jeju cypress\u003c\/strong\u003e – used in cleansing products focused on pores and gentle cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese ingredients recur in several parts of the range and make it easy to create a skincare routine where the products complement each other instead of competing with one another.\u003c\/p\u003e\n\u003ch3\u003eBenefits of KLAVUU\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydrates the skin with marine ingredients and hyaluronic acid.\u003c\/li\u003e\n\u003cli\u003eContributes to a natural glow through pearl extract.\u003c\/li\u003e\n\u003cli\u003eSupports the skin barrier in selected products.\u003c\/li\u003e\n\u003cli\u003eProducts for dry, combination, and sensitive skin.\u003c\/li\u003e\n\u003cli\u003eRange suitable for the layering method.\u003c\/li\u003e\n\u003cli\u003eComplete skincare routine from cleansing to sun protection.\u003c\/li\u003e\n\u003cli\u003eSeveral products are described as gentle, hypoallergenic, or dermatologically tested.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor many, it is precisely the combination of hydration, skin comfort, and natural radiance that has made KLAVUU a valued name in Korean skincare. The products are developed for daily use and make it easy to build a consistent routine focused on the skin’s long-term balance.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003ePopular products from KLAVUU\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003eBlue Pearlsation Oneday 8 Cups Marine Collagen Aqua Toner\u003c\/h3\u003e\n\u003cp\u003eThis toner gives the skin a first layer of hydration immediately after cleansing and prepares the skin for the following skincare steps. The formula is based on KLAVUU’s marine complex and is complemented by several hydrating ingredients.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMarine Complex\u003c\/li\u003e\n\u003cli\u003eHydrolyzed pearl extract\u003c\/li\u003e\n\u003cli\u003eNiacinamide\u003c\/li\u003e\n\u003cli\u003eMarine plant extracts\u003c\/li\u003e\n\u003cli\u003eProvides intense hydration\u003c\/li\u003e\n\u003cli\u003ePrepares the skin for serum and cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply after cleansing morning and evening to give the skin a hydrated base and improve the absorption of subsequent products.\u003c\/p\u003e\n\u003ch3\u003eWhite Pearlsation Special Divine Pearl Serum\u003c\/h3\u003e\n\u003cp\u003eThis serum combines pearl extract with marine ingredients to give the skin more radiance and a more even skin tone while also hydrating the skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKorean pearl extract\u003c\/li\u003e\n\u003cli\u003e33 Seaweed Complex\u003c\/li\u003e\n\u003cli\u003eNiacinamide\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid\u003c\/li\u003e\n\u003cli\u003eCeramide NP\u003c\/li\u003e\n\u003cli\u003eGives the skin increased radiance and hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse after toner and before face cream as part of your daily skincare routine.\u003c\/p\u003e\n\u003ch3\u003eBlue Pearlsation Marine Aqua Enriched Cream\u003c\/h3\u003e\n\u003cp\u003eThis face cream helps lock in moisture while leaving the skin feeling soft, comfortable, and balanced. The product is described as hypoallergenic and is suitable for several skin types.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid\u003c\/li\u003e\n\u003cli\u003eApple extract\u003c\/li\u003e\n\u003cli\u003eAlgae extract\u003c\/li\u003e\n\u003cli\u003eHydrolyzed pearl extract\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting hydration\u003c\/li\u003e\n\u003cli\u003eContributes to a soft skin feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply as the last moisturizing step before sun protection in the morning or as the finishing step in the evening routine.\u003c\/p\u003e\n\u003ch3\u003eRevitalizing Facial Cleansing Foam\u003c\/h3\u003e\n\u003cp\u003eA gentle face wash that helps remove dirt, sebum, and impurities while leaving the skin feeling fresh and hydrated.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJeju cypress water\u003c\/li\u003e\n\u003cli\u003eMadecassoside\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid\u003c\/li\u003e\n\u003cli\u003eAlpine Willow Herb Extract\u003c\/li\u003e\n\u003cli\u003eCleanses pores\u003c\/li\u003e\n\u003cli\u003eContributes to a balanced skin feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse morning and evening as the first step in your skincare routine.\u003c\/p\u003e\n\u003ch3\u003eVegan Zinc Suncream SPF50+ PA++++\u003c\/h3\u003e\n\u003cp\u003eAs the last step in the morning routine, this mineral sunscreen provides high protection against the sun’s UV rays while leaving the skin feeling comfortable and hydrated. The product is described as dermatologically tested.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSPF50+ PA++++\u003c\/li\u003e\n\u003cli\u003eZinc oxide\u003c\/li\u003e\n\u003cli\u003eSodium hyaluronate\u003c\/li\u003e\n\u003cli\u003ePeach blossom extract\u003c\/li\u003e\n\u003cli\u003eVegan formulation\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply generously as the last step in the morning routine and reapply as needed during the day.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eSkincare routine with KLAVUU\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eA skincare routine from KLAVUU is suitable for those who want to follow the Korean layering method, where several thin layers of hydrating products help the skin maintain its moisture balance and natural radiance. Since KLAVUU offers everything from cleansing to sun protection, it is easy to create a complete routine with products developed to complement each other.\u003c\/p\u003e\n\u003ch3\u003eStep 1 – \u003cstrong\u003eCleansing\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eStart with \u003cstrong\u003eRevitalizing Facial Cleansing Foam\u003c\/strong\u003e to cleanse the skin of dirt, sebum, and other impurities without leaving the skin feeling dry.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves dirt and excess sebum.\u003c\/li\u003e\n\u003cli\u003eHelps cleanse the pores.\u003c\/li\u003e\n\u003cli\u003eContains Jeju cypress water and madecassoside.\u003c\/li\u003e\n\u003cli\u003eSuitable for both morning and evening cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStep 2 – \u003cstrong\u003eToner\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eApply \u003cstrong\u003eBlue Pearlsation Oneday 8 Cups Marine Collagen Aqua Toner\u003c\/strong\u003e directly after cleansing to give the skin a first layer of hydration.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMarine Complex.\u003c\/li\u003e\n\u003cli\u003ePearl extract.\u003c\/li\u003e\n\u003cli\u003eNiacinamide.\u003c\/li\u003e\n\u003cli\u003ePrepares the skin for serum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStep 3 – \u003cstrong\u003eSerum\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eContinue with \u003cstrong\u003eWhite Pearlsation Special Divine Pearl Serum\u003c\/strong\u003e to give the skin extra hydration and a natural glow.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePearl extract.\u003c\/li\u003e\n\u003cli\u003e33 Seaweed Complex.\u003c\/li\u003e\n\u003cli\u003eNiacinamide.\u003c\/li\u003e\n\u003cli\u003eCeramide NP.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStep 4 – \u003cstrong\u003eFace cream\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eLock in moisture with \u003cstrong\u003eBlue Pearlsation Marine Aqua Enriched Cream\u003c\/strong\u003e, which helps the skin feel soft, hydrated, and balanced.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid.\u003c\/li\u003e\n\u003cli\u003eAlgae extract.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed pearl extract.\u003c\/li\u003e\n\u003cli\u003eHypoallergenic formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStep 5 – \u003cstrong\u003eSun protection\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eIn the morning, finish the routine with \u003cstrong\u003eVegan Zinc Suncream SPF50+ PA++++\u003c\/strong\u003e for high daily protection against the sun’s UV rays.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSPF50+ PA++++.\u003c\/li\u003e\n\u003cli\u003eZinc oxide.\u003c\/li\u003e\n\u003cli\u003eVegan formulation.\u003c\/li\u003e\n\u003cli\u003eDermatologically tested.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eFAQ – Frequently asked questions about KLAVUU\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003eIs KLAVUU a Korean skincare brand?\u003c\/h3\u003e\n\u003cp\u003eYes. KLAVUU is run by Bekei Korea and operations are based in Seoul, South Korea. The brand was launched in 2016.\u003c\/p\u003e\n\u003ch3\u003eWhat does the name KLAVUU mean?\u003c\/h3\u003e\n\u003cp\u003eThe name is said to be inspired by the Swedish words \"klar\" and \"vy\" and symbolizes a focus on clear, clean, and transparent skin.\u003c\/p\u003e\n\u003ch3\u003eWhat is KLAVUU best known for?\u003c\/h3\u003e\n\u003cp\u003eKLAVUU is best known for its products with pearl extract and marine ingredients. The White Pearlsation and Blue Pearlsation series are the brand’s best-known product lines.\u003c\/p\u003e\n\u003ch3\u003eIs KLAVUU vegan?\u003c\/h3\u003e\n\u003cp\u003eNot the entire range. However, KLAVUU has a separate product line called Real Vegan, and several products are marketed as vegan, including Vegan Zinc Suncream.\u003c\/p\u003e\n\u003ch3\u003eIs KLAVUU cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eYes. KLAVUU is a cruelty-free brand, and the products are developed without animal testing.\u003c\/p\u003e\n\u003ch3\u003eIs KLAVUU suitable for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eYes, several products are developed with sensitive skin in mind. For example, Blue Pearlsation Marine Aqua Enriched Cream is described as hypoallergenic and Vegan Zinc Suncream as dermatologically tested.\u003c\/p\u003e\n\u003ch3\u003eAre KLAVUU’s products dermatologically tested?\u003c\/h3\u003e\n\u003cp\u003eSelected products are dermatologically tested, but this does not apply to the entire range. Among others, Vegan Zinc Suncream is described as dermatologically tested.\u003c\/p\u003e\n\u003ch3\u003eWhich product is best to start with?\u003c\/h3\u003e\n\u003cp\u003eBlue Pearlsation Oneday 8 Cups Marine Collagen Aqua Toner and Blue Pearlsation Marine Aqua Enriched Cream are recommended as a good start for anyone who wants to build a simple skincare routine.\u003c\/p\u003e\n\u003ch3\u003eCan KLAVUU be used every day?\u003c\/h3\u003e\n\u003cp\u003eYes. The products are developed for daily use and work well together in a complete skincare routine according to the layering method.\u003c\/p\u003e\n\u003ch3\u003eWhich skin types is KLAVUU suitable for?\u003c\/h3\u003e\n\u003cp\u003eKLAVUU offers products for several skin types, including dry, oily, combination, sensitive, and mature skin. The range includes both hydrating products and products focused on pores and balance.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eDiscover KLAVUU at Koreanbeauty\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eKLAVUU combines Korean skincare innovation with pearl extract, marine ingredients, and thoughtful formulations that help the skin feel hydrated, balanced, and full of natural radiance. Thanks to a complete range with cleansers, toners, serums, face creams, and sun protection, it is easy to create a skincare routine where the products complement each other – whether you are new to Korean skincare or want to further develop your current routine.\u003c\/p\u003e\n\u003cp\u003eExplore KLAVUU’s range at Koreanbeauty and find products that suit your skin’s specific needs. With a focus on hydration, skin comfort, and natural glow, KLAVUU offers modern skincare solutions inspired by the Korean skincare philosophy.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is KLAVUU a Korean skincare brand?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. KLAVUU is run by Bekei Korea and operations are based in Seoul, South Korea. 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