{"title":"De:maf","description":"\u003cp\u003e\u003cstrong\u003eDe:maf is a South Korean skincare brand that has made the skin barrier the core of its entire philosophy.\u003c\/strong\u003e Instead of focusing on temporary trends or aggressive treatments, De:maf builds its products around what the skin needs to thrive in the long term – hydration, balance, and a strong skin barrier.\u003c\/p\u003e\n\u003cp\u003eThe name De:maf stands for \"Dear My Friends\" and reflects the brand’s ambition to make skincare simpler, safer, and more accessible. The range consists of cleansers, serums, ampoules, and face creams developed to work together in a well-thought-out routine. The result is skincare that suits both beginners and experienced users who want to give their skin the right conditions to retain moisture, reduce the feeling of irritation, and achieve a natural glow.\u003c\/p\u003e\n\u003cp\u003eFor those seeking Korean skincare for sensitive skin, dry skin, dehydrated skin, or a weakened skin barrier, De:maf offers products that combine modern skincare ingredients with plant-based extracts and barrier-strengthening components. It is this clear focus that has made the brand a growing name within K-beauty.\u003c\/p\u003e\n\u003ch2\u003ePhilosophy and background\u003c\/h2\u003e\n\u003cp\u003eDe:maf was founded by Regina Choi and has its roots in South Korea. The brand emerged from a skincare community where the focus was on helping people create healthier skin through simpler and more effective routines.\u003c\/p\u003e\n\u003cp\u003eThe foundation of De:mafs’ philosophy is that the skin barrier plays a crucial role in the skin’s well-being. When the skin barrier is strong, the skin can better retain moisture, withstand external stressors, and feel more balanced. That is why the brand builds its formulations around ingredients such as ceramides, panthenol, hyaluronic acid, and soothing plant extracts.\u003c\/p\u003e\n\u003cp\u003eThe products are manufactured in South Korea, and the range is developed to suit different skin types and skin conditions. For many people discovering Korean skincare, De:maf is an interesting option because the products focus on the skin’s long-term health rather than short-term results. \u003cstrong\u003eThis makes the brand especially attractive for people who experience recurring dryness, sensitivity, or imbalance in the skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat makes De:maf unique?\u003c\/h2\u003e\n\u003cp\u003eWhat sets De:maf apart from many other skincare brands is its consistent focus on the skin barrier. Every product is developed to help the skin maintain its natural moisture balance and feel more resilient over time.\u003c\/p\u003e\n\u003ch3\u003eThe skin barrier is at the center\u003c\/h3\u003e\n\u003cp\u003eThe skin barrier is not just a marketing concept at De:maf. The entire range is built on ingredients that help the skin preserve moisture and strengthen its natural protection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCeramide NP, which helps support the skin barrier.\u003c\/li\u003e\n\u003cli\u003ePanthenol, which helps soothe the skin.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid, which helps the skin retain moisture.\u003c\/li\u003e\n\u003cli\u003eBeta-glucan, which provides hydrating properties.\u003c\/li\u003e\n\u003cli\u003eAllantoin, which helps the skin feel comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWell-thought-out routines\u003c\/h3\u003e\n\u003cp\u003eDe:maf works with clear steps in which the products complement each other. Instead of offering a large number of products with overlapping functions, the brand has created a logical routine that makes it easy to understand which product is used when.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleansing\u003c\/li\u003e\n\u003cli\u003eFirst hydration step (First Serum)\u003c\/li\u003e\n\u003cli\u003eAmpoule\u003c\/li\u003e\n\u003cli\u003eFace cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNatural and skin-friendly ingredients\u003c\/h3\u003e\n\u003cp\u003eSeveral products contain plant-based ingredients and well-known skincare components.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJojoba oil\u003c\/li\u003e\n\u003cli\u003eMacadamia oil\u003c\/li\u003e\n\u003cli\u003eBroccoli extract\u003c\/li\u003e\n\u003cli\u003eGreen tea\u003c\/li\u003e\n\u003cli\u003eCentella Asiatica\u003c\/li\u003e\n\u003cli\u003eEvening Primrose extract\u003c\/li\u003e\n\u003cli\u003eRice extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDermatologically tested key products\u003c\/h3\u003e\n\u003cp\u003eSeveral of De:maf's most popular products are dermatologically tested and suitable for sensitive skin. This includes Here-Oh My First Serum, Panthenol 30% Wonder Drops Ampoule, EGF Peptide Ampoule, All Day Glow Creamy Milk Cleanser and Creams Come True Squalane Barrier Repair Cream.\u003c\/p\u003e\n\u003ch2\u003ePopular products from De:maf\u003c\/h2\u003e\n\u003ch3\u003eHere-Oh My First Serum\u003c\/h3\u003e\n\u003cp\u003eHere-Oh My First Serum is one of the brand's most appreciated products and works as the first moisturizing step after cleansing. The serum combines oils and moisturizing ingredients in a two-phase formula that is shaken before use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid for intense hydration.\u003c\/li\u003e\n\u003cli\u003eJojoba oil that softens the skin.\u003c\/li\u003e\n\u003cli\u003eMacadamia oil that provides nourishment.\u003c\/li\u003e\n\u003cli\u003eCeramide NP that supports the skin barrier.\u003c\/li\u003e\n\u003cli\u003ePanthenol that helps soothe the skin.\u003c\/li\u003e\n\u003cli\u003eAllantoin that contributes to comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply directly after cleansing. The serum can be used in several layers for extra hydration when the skin feels dry or dehydrated.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for those who want to build up the skin's moisture balance from the very first step in the routine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003ePanthenol 30% Wonder Drops Ampoule\u003c\/h3\u003e\n\u003cp\u003eThis ampoule is developed to provide intense hydration and support for the skin barrier. The formula contains a high level of panthenol together with several barrier-strengthening ingredients.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30% panthenol.\u003c\/li\u003e\n\u003cli\u003eCeramide NP.\u003c\/li\u003e\n\u003cli\u003eMadecassoside.\u003c\/li\u003e\n\u003cli\u003eAllantoin.\u003c\/li\u003e\n\u003cli\u003eBetaine.\u003c\/li\u003e\n\u003cli\u003eSeveral forms of hyaluronic acid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply after serum and before face cream to give the skin extra hydration and comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn excellent choice for sensitive, dry, or dehydrated skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eAll Day Glow Creamy Milk Cleanser\u003c\/h3\u003e\n\u003cp\u003eA creamy cleanser that helps remove makeup, dirt, and impurities while leaving the skin feeling soft and comfortable after cleansing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBroccoli extract.\u003c\/li\u003e\n\u003cli\u003eJojoba oil.\u003c\/li\u003e\n\u003cli\u003eSunflower oil.\u003c\/li\u003e\n\u003cli\u003eCeramide NP.\u003c\/li\u003e\n\u003cli\u003ePanthenol.\u003c\/li\u003e\n\u003cli\u003eCentella Asiatica.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMassage into the skin and rinse off with lukewarm water as the first step in your skincare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA gentle alternative for daily cleansing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eCreams Come True Squalane Barrier Repair Cream\u003c\/h3\u003e\n\u003cp\u003eThis face cream summarizes De:maf's skin barrier philosophy by combining moisturizing and barrier-supporting ingredients in a light yet nourishing formula.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSqualane.\u003c\/li\u003e\n\u003cli\u003eCeramide NP.\u003c\/li\u003e\n\u003cli\u003ePanthenol.\u003c\/li\u003e\n\u003cli\u003eMadecassoside.\u003c\/li\u003e\n\u003cli\u003eBeta-glucan.\u003c\/li\u003e\n\u003cli\u003eBetaine.\u003c\/li\u003e\n\u003cli\u003eAllantoin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply as the last step in your routine to help the skin retain moisture and comfort during the day or night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for those who want to give the skin long-lasting hydration and barrier support.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eEGF Peptide Ampoule\u003c\/h3\u003e\n\u003cp\u003eEGF Peptide Ampoule is aimed at those who want to complement their routine with an ampoule focused on the skin's firmness and radiance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePeptide complex.\u003c\/li\u003e\n\u003cli\u003eEGF.\u003c\/li\u003e\n\u003cli\u003eCollagen.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid.\u003c\/li\u003e\n\u003cli\u003ePanthenol.\u003c\/li\u003e\n\u003cli\u003eAllantoin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply after the first moisturizing step and before face cream to complement your routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for those who want to give the skin extra care and radiance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eSkincare routine with De:maf\u003c\/h2\u003e\n\u003ch3\u003e1. \u003cstrong\u003eCleansing\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eStart with All Day Glow Creamy Milk Cleanser.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves dirt and makeup.\u003c\/li\u003e\n\u003cli\u003eCleanses the skin gently.\u003c\/li\u003e\n\u003cli\u003ePrepares the skin for the next step.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e2. \u003cstrong\u003eFirst hydration step\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eApply Here-Oh My First Serum directly after cleansing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRehydrates the skin.\u003c\/li\u003e\n\u003cli\u003eCan be used in multiple layers.\u003c\/li\u003e\n\u003cli\u003eHelps the skin feel softer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e3. \u003cstrong\u003eAmpoule\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eChoose an ampoule based on your skin’s needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePanthenol 30% Wonder Drops Ampoule for the skin barrier and hydration.\u003c\/li\u003e\n\u003cli\u003eEGF Peptide Ampoule for firmness and radiance.\u003c\/li\u003e\n\u003cli\u003eGreen Cica Pore Ampoule for combination or oily skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e4. \u003cstrong\u003eFace cream\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eFinish with Creams Come True Squalane Barrier Repair Cream.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSeals in moisture.\u003c\/li\u003e\n\u003cli\u003eSupports the skin barrier.\u003c\/li\u003e\n\u003cli\u003eProvides comfort to the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQ – Frequently asked questions about De:maf\u003c\/h2\u003e\n\u003ch3\u003eIs De:maf a Korean skincare brand?\u003c\/h3\u003e\n\u003cp\u003eYes, De:maf is a South Korean skincare brand and the products are manufactured in South Korea.\u003c\/p\u003e\n\u003ch3\u003eWhat does De:maf mean?\u003c\/h3\u003e\n\u003cp\u003eThe name stands for \"Dear My Friends\".\u003c\/p\u003e\n\u003ch3\u003eIs De:maf suitable for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eYes, several products are developed with a focus on sensitive skin and skin barrier care.\u003c\/p\u003e\n\u003ch3\u003eIs De:maf dermatologically tested?\u003c\/h3\u003e\n\u003cp\u003eSeveral key products are dermatologically tested.\u003c\/p\u003e\n\u003ch3\u003eWhich product should I start with?\u003c\/h3\u003e\n\u003cp\u003eHere-Oh My First Serum is a good first choice because it represents the brand’s philosophy and suits many skin types.\u003c\/p\u003e\n\u003ch3\u003eIs De:maf good for dry skin?\u003c\/h3\u003e\n\u003cp\u003eYes, several products focus on hydration and barrier support.\u003c\/p\u003e\n\u003ch3\u003eIs De:maf good for oily skin?\u003c\/h3\u003e\n\u003cp\u003eYes, the range includes products adapted for combination and oily skin.\u003c\/p\u003e\n\u003ch3\u003eDoes De:maf have products for pores?\u003c\/h3\u003e\n\u003cp\u003eYes, Green Cica Pore Ampoule is developed for pore care and balancing the skin.\u003c\/p\u003e\n\u003ch3\u003eCan I use multiple layers of Here-Oh My First Serum?\u003c\/h3\u003e\n\u003cp\u003eYes, the serum is developed for the layering method.\u003c\/p\u003e\n\u003ch3\u003eIs De:maf vegan?\u003c\/h3\u003e\n\u003cp\u003eAlthough not the entire brand is vegan, many of their products are.\u003c\/p\u003e\n\u003ch3\u003eIs De:maf cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eAccording to Korean law, it is prohibited to test products on animals.\u003c\/p\u003e\n\u003ch2\u003eDiscover De:maf at Koreanbeauty\u003c\/h2\u003e\n\u003cp\u003eDe:maf combines Korean skincare, hydration, and skin barrier care in a range developed to help the skin feel balanced and healthy. By focusing on ingredients such as ceramides, panthenol, and hyaluronic acid, the brand offers products suitable for sensitive, dry, combination, and oily skin.\u003c\/p\u003e\n\u003cp\u003eWhether you want to strengthen the skin barrier, give the skin more hydration, or create a complete Korean skincare routine, De:maf is an exciting brand to discover. \u003cstrong\u003eExplore the range and find your new favorites in Korean skincare today.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is De:maf a Korean skincare brand?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, De:maf is a South Korean skincare brand and the products are manufactured in South Korea.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does De:maf mean?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The name stands for \\\"Dear My Friends\\\".\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is De:maf suitable for sensitive skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, several products are developed with a focus on sensitive skin and skin barrier care.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is De:maf dermatologically tested?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Several key products are dermatologically tested.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Which product should I start with?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Here-Oh My First Serum is a good first choice because it represents the brand's philosophy and suits many skin types.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is De:maf good for dry skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, several products focus on hydration and barrier support.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is De:maf good for oily skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, the range includes products adapted for combination and oily skin.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does De:maf have products for pores?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, Green Cica Pore Ampoule is developed for pore care and balancing the skin.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I use multiple layers of Here-Oh My First Serum?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, the serum is developed for the layering method.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is De:maf vegan?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Even if the entire brand is not vegan, many of their products are.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is De:maf cruelty-free?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"According to Korean law, it is forbidden to test products on animals.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","products":[{"product_id":"de-maf-here-oh-my-first-serum-155ml","title":"Here-Oh My First Serum 155ml","description":"\u003cp\u003e\u003cstrong\u003eDe:maf - Here-Oh My First Serum\u003c\/strong\u003e is a multifunctional serum with a unique dual-layer formula. When you shake the bottle, the two layers blend together and create a rich, creamy texture that melts into the skin. The serum combines intensely hydrating ingredients with nourishing oils to strengthen the skin barrier and provide a soft, calm, and balanced feel.\u003c\/p\u003e\n\u003cp\u003eThe formula is enriched with jojoba oil, macadamia oil, hyaluronic acid, ceramides, panthenol, and evening primrose extract, which together provide long-lasting hydration and improve skin comfort. The serum is dermatologically tested and developed to suit even the most sensitive skin. You can easily customize the hydration by applying several layers according to your skin’s needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDual-layer serum that is mixed before use\u003c\/li\u003e\n\u003cli\u003eProvides intense and long-lasting hydration\u003c\/li\u003e\n\u003cli\u003eContains jojoba and macadamia oil\u003c\/li\u003e\n\u003cli\u003eEnriched with hyaluronic acid and sodium hyaluronate\u003c\/li\u003e\n\u003cli\u003eCeramide NP helps strengthen the skin barrier\u003c\/li\u003e\n\u003cli\u003ePanthenol and allantoin help soothe the skin\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin\u003c\/li\u003e\n\u003cli\u003eCan be applied in multiple layers for extra hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening primrose extract\u003c\/strong\u003e – A caring plant extract that soothes the skin and provides a balanced feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacadamia seed oil\u003c\/strong\u003e – An emollient oil that preserves the skin’s moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba oil\u003c\/strong\u003e – Strengthens the skin’s natural barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e – Helps the skin retain moisture for a hydrated feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e – Strengthens and protects the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e – A hydrating and soothing ingredient.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e – Relieves and soothes sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eShake the bottle well so that the two layers mix.\u003c\/li\u003e\n\u003cli\u003eApply to cleansed skin.\u003c\/li\u003e\n\u003cli\u003eGently pat the serum in until absorbed.\u003c\/li\u003e\n\u003cli\u003eApply multiple layers if needed for increased hydration.\u003c\/li\u003e\n\u003cli\u003eFollow with a face cream.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"De:maf","offers":[{"title":"Default Title","offer_id":56802081046852,"sku":"dmfSH-S","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/Here-OhMyFirstSerum.png?v=1780056170"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/collections\/Demaf.png?v=1780053490","url":"https:\/\/www.koreanbeauty.co.uk\/collections\/de-maf.oembed","provider":"Koreanbeauty - Your K-Beauty Store Online ♥","version":"1.0","type":"link"}