{"title":"Beauty of Joseon","description":"\u003cp\u003eBeauty of Joseon has quickly become a shining star in \u003cstrong\u003eSouth Korean beauty\u003c\/strong\u003e and K-beauty. The brand has gained a significant surge in global popularity thanks to its unique combination of traditional ingredients and modern formulations – not least their viral sunscreen that has become a talking point on TikTok. With \u003cstrong\u003eKorean skincare\u003c\/strong\u003e focusing on \u003cstrong\u003egentle yet effective skincare\u003c\/strong\u003e, Beauty of Joseon has won the hearts of skincare enthusiasts worldwide. Here, you will learn why the brand has become so beloved and how it can give your skin a \u003cem\u003eglow\u003c\/em\u003e while protecting and caring for your skin.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003ePhilosophy \u0026amp; Background\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBeauty of Joseon was founded by Sumin Lee with a vision to merge traditional and modern skincare. The inspiration comes from the beauty secrets of the Joseon dynasty, especially a \u003cstrong\u003efemale encyclopedia from the 19th century\u003c\/strong\u003e called \u003cem\u003eGyuhap Chongseo\u003c\/em\u003e, which documented the carefully crafted skincare rituals of noblewomen. \u003cspan\u003eBy integrating the traditional wisdom of \u003c\/span\u003e\u003cstrong\u003ehanbang\u003c\/strong\u003e\u003cspan\u003e (Korean herbal medicine) with modern, clinically proven formulations, a brand has been created that honors the heritage of history while delivering results for today's needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe core philosophy is based on using \u003cstrong\u003enatural ingredients\u003c\/strong\u003e with therapeutic properties to promote skin health. Beauty of Joseon believes that \u003cem\u003einner beauty and outer well-being go hand in hand\u003c\/em\u003e. Therefore, their products are developed with great care: they are \u003cstrong\u003e100% cruelty-free\u003c\/strong\u003e (never tested on animals) and many are developed as \u003cstrong\u003evegan skincare\u003c\/strong\u003e, completely free from animal ingredients. \u003cspan\u003eSustainability and ethics are at the center of the brand, which uses environmentally friendly packaging and actively works to minimize its impact on the planet. Since the launch of its first product, Beauty of Joseon has consistently prioritized quality. All products are manufactured in Korea, ensuring both authenticity and a high standard.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat makes Beauty of Joseon unique?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWhat makes Beauty of Joseon unique is its perfect balance between tradition and innovation. The brand \u003cem\u003erevives historical beauty rituals\u003c\/em\u003e by enriching its products with hanbang herbs such as ginseng, rice water, green tea, red beans, and propolis – ingredients that have been appreciated for centuries for their skincare benefits. \u003cspan\u003eAt the same time, modern technology and innovative solutions are integrated, such as \u003c\/span\u003e\u003cstrong\u003eadvanced UV filters\u003c\/strong\u003e\u003cspan\u003e in their sun protection, making the products significantly more effective than older formulations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBeauty of Joseon focuses on creating products that are \u003cstrong\u003eboth gentle and effective\u003c\/strong\u003e – carefully designed to deliver results without causing irritation. With its motto \"gentle yet effective skincare,\" they prioritize clean formulations, often free from fragrance and unnecessary additives. This makes them an excellent choice even for people with \u003cstrong\u003esensitive skin\u003c\/strong\u003e, who can use the products without worry. \u003cspan\u003eMoreover, the price is surprisingly reasonable. Despite the luxurious ingredients, Beauty of Joseon manages to keep its products affordable, resulting in a loyal following of dedicated skincare enthusiasts.\u003c\/span\u003e\u003cspan\u003e In short, the brand is unique by combining \u003c\/span\u003e\u003cem\u003enaturally inspired skincare tradition\u003c\/em\u003e\u003cspan\u003e with \u003c\/span\u003e\u003cstrong\u003emodern science\u003c\/strong\u003e\u003cspan\u003e. The result is elegant products that both care for and give the skin a radiant lyster.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003ePopular products from Beauty of Joseon\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHere are some of Beauty of Joseon's most popular products and their unique features – from cleansing to sun protection. These bestsellers exemplify the brand's philosophy of \u003c\/span\u003e\u003cstrong\u003egentle yet effective skincare\u003c\/strong\u003e\u003cspan\u003e, crafted with \u003c\/span\u003e\u003cstrong\u003enatural ingredients\u003c\/strong\u003e\u003cspan\u003e that truly make a difference.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eRadiance Cleansing Balm\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA mild and effective cleansing balm that smoothly melts away makeup, sunscreen, and impurities without disrupting the skin's natural balance. When massaged onto dry skin, the balm transforms into a silky oil that easily dissolves even the most stubborn makeup. It is gentle on the eyes and rinses off effortlessly, leaving no greasy residue. The result? Clean, soft, and fresh skin – the perfect first step in a healthy skincare routine, suitable for all skin types.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eGlow Deep Serum (Rice + Arbutin)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA lightweight but \u003c\/span\u003e\u003cstrong\u003edeeply hydrating serum\u003c\/strong\u003e\u003cspan\u003e carefully formulated to provide a radiant glow and a more even skin tone. Enriched with rice extract, which is rich in vitamins, and 2% arbutin, the serum works effectively to \u003c\/span\u003e\u003cstrong\u003ereduce pigmentation\u003c\/strong\u003e\u003cspan\u003e, combat dullness, and highlight a clearer, more balanced skin tone. At the same time, it deeply hydrates the skin and improves skin texture, resulting in a healthy, dewy \u003c\/span\u003e\u003cem\u003eglow\u003c\/em\u003e\u003cspan\u003e. The gentle formula absorbs quickly and is suitable for sensitive skin, allowing \u003c\/span\u003e\u003cem\u003eeveryone\u003c\/em\u003e\u003cspan\u003e to benefit from its skin-enhancing effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cstrong\u003eDynasty Cream\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eBeauty of Joseon's iconic signature cream and bestseller is a luxurious face cream that combines the power of traditional hanbang ingredients like ginseng root, rice water, and honey. Together, they deliver \u003cstrong\u003eintensive nourishment and hydration\u003c\/strong\u003e to the skin. Ginseng, rich in antioxidants, helps improve skin elasticity and counteract signs of aging, while honey and rice extract have a soothing and deeply hydrating effect. \u003cspan\u003eThe richer texture is ideal for \u003c\/span\u003e\u003cstrong\u003edry or sensitive skin\u003c\/strong\u003e\u003cspan\u003e that requires extra care. The skin becomes \u003c\/span\u003e\u003cstrong\u003esoft, strengthened, and radiates a youthful glow\u003c\/strong\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cspan\u003eIngredients like ceramides and hyaluronic acid also contribute to \u003c\/span\u003e\u003cstrong\u003estrengthening the skin's barrier\u003c\/strong\u003e\u003cspan\u003e and protecting it from external stressors.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eRelief Sun: Rice + Probiotics SPF50+ PA++++\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe sunscreen praised worldwide. Relief Sun is an ultra-light, broad-spectrum sunscreen enriched with rice extract (vitamin B5) and probiotics. With modern UV filters, it offers powerful protection against both UVA and UVB rays – without leaving a white cast or feeling sticky. The \u003c\/span\u003e\u003cstrong\u003esilky texture\u003c\/strong\u003e\u003cspan\u003e absorbs quickly and blends into the skin like a moisturizing cream. Perfect for daily use, even for oily or sensitive skin. \u003c\/span\u003e\u003cspan\u003eThe product's innovative formula, equipped with a UV filter previously missing in some markets, along with its budget-friendly price, has made it a sensation on social media. \u003c\/span\u003e\u003cspan\u003eRelief Sun \u003c\/span\u003e\u003cstrong\u003ehas revolutionized the perception of sunscreen\u003c\/strong\u003e\u003cspan\u003e and become an indispensable part of many skincare routines.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eRed Bean Refreshing Pore Mask\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA deep-cleansing clay mask perfect for those struggling with a shiny T-zone, clogged \u003c\/span\u003e\u003cstrong\u003epores\u003c\/strong\u003e\u003cspan\u003e or combination skin. The formula is enriched with kaolin clay and red bean extract – a powerful combination that effectively absorbs excess sebum, gently exfoliates the skin, and helps reduce pores. \u003c\/span\u003e\u003cspan\u003eAfter use, the skin feels both clean and smooth, without any feeling of dryness. This nutrient-rich mask effectively balances oil production while providing powerful antioxidants. The result is clearer skin with reduced pores and improved elasticity. \u003c\/span\u003e\u003cspan\u003ePerfect for oily or combination skin that needs a pore-tightening, yet gentle, treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eSkin Types and Conditions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eOne of Beauty of Joseon's main strengths is that their range is adapted for \u003c\/span\u003e\u003cstrong\u003eall skin types\u003c\/strong\u003e\u003cspan\u003e and various skin conditions. Whether your skin is dry, oily, combination, or \u003c\/span\u003e\u003cstrong\u003esensitive\u003c\/strong\u003e\u003cspan\u003e, you will find products tailored to your specific needs. \u003c\/span\u003e\u003cspan\u003eThe formulations are gentle and carefully crafted – most products are completely fragrance-free and free from irritating substances. This makes them particularly suitable for sensitive skin, which can use them without worry. \u003c\/span\u003e\u003cspan\u003eBeauty of Joseon also addresses \u003c\/span\u003e\u003cem\u003especific\u003c\/em\u003e\u003cspan\u003e skin issues through carefully selected ingredients and tailored products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor those with acne-prone skin and large pores, \u003cstrong\u003eGlow Serum\u003c\/strong\u003e (Propolis + Niacinamide) can be a perfect solution. This serum, enriched with propolis, helps to \u003cstrong\u003esoothe breakouts, reduce pores\u003c\/strong\u003e and speed up blemish healing for clearer and healthier skin. \u003cspan\u003eIf you are troubled by hyperpigmentation or uneven skin tone, \u003c\/span\u003e\u003cstrong\u003eGlow Deep Serum\u003c\/strong\u003e\u003cspan\u003e (Rice + Arbutin) is the perfect choice. This effective serum reduces dark spots, evens out skin tone, and gives your complexion a radiant glow. \u003c\/span\u003e\u003cspan\u003eIf \u003c\/span\u003e\u003cstrong\u003eanti-aging\u003c\/strong\u003e\u003cspan\u003e is your goal, we recommend Beauty of Joseon's \u003c\/span\u003e\u003cstrong\u003eRevive Serum\u003c\/strong\u003e\u003cspan\u003e (Ginseng + Snail Mucin). It is a powerful formula filled with ginseng, snail secretion, licorice root, and niacinamide – ingredients that effectively combat wrinkles, tired skin, and loss of elasticity. \u003c\/span\u003e\u003cspan\u003eThe sensitive area around the eyes receives extra care with \u003c\/span\u003e\u003cstrong\u003eRevive Eye Serum\u003c\/strong\u003e\u003cspan\u003e (Ginseng + Retinal). The formula combines retinal, a gentle variant of retinol, with ginseng to \u003c\/span\u003e\u003cem\u003estimulate collagen production\u003c\/em\u003e\u003cspan\u003e and smooth out fine lines – all without causing irritation.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeauty of Joseon develops its products with a focus on improving the overall health of the skin and addressing fundamental issues such as dryness, uneven texture, and dull skin tone.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThrough a perfect combination of traditional herbs and modern active ingredients, the skin receives both nourishment and visible results. Whether you want to strengthen a weakened \u003c\/span\u003e\u003cstrong\u003eskin barrier\u003c\/strong\u003e\u003cspan\u003e, soothe acne-prone skin, or hydrate a thirsty and lifeless complexion, Beauty of Joseon offers a tailored solution for your needs – all without compromising on gentleness or balance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eCreate a Routine with Beauty of Joseon\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eCreating an effective \u003c\/span\u003e\u003cstrong\u003eskincare routine\u003c\/strong\u003e\u003cspan\u003e with Beauty of Joseon's products is both simple and satisfying. Here is an example of a complete step-by-step routine that you can adapt to your skin type and specific needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003e1. Cleansing (oil\/balm)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eStart the evening with \u003ca href=\"\/products\/beauty-of-joseon-radiance-cleansing-balm-100ml\" title=\"Radiance Cleansing Balm\"\u003eRadiance Cleansing Balm\u003c\/a\u003e for an effective and gentle cleansing. Massage the balm on dry skin to dissolve makeup, sunscreen, and dirt. Add a little water to emulsify the product, so everything is gently removed without irritating the skin or leaving a greasy residue.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eIn the morning, or as a second step in your evening routine, you can use a water-based cleanser for an extra fresh feeling. For example, \u003ca href=\"\/products\/beauty-of-joseon-green-plum-refreshing-cleanser-100ml\" title=\"Green Plum Refreshing Cleanser\"\u003eBeauty of Joseon Green Plum Refreshing Cleanser\u003c\/a\u003e is an excellent choice. It effectively removes sweat and excess sebum while leaving the skin clean and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Toner\/Essence\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAfter cleansing, apply a moisturizing toner or Essence to balance the skin's pH and give a first boost of moisture. A fantastic option is \u003c\/span\u003e\u003ca href=\"\/products\/beauty-of-joseon-ginseng-Essence-water-150ml\" title=\"Ginseng Essence Water\"\u003e\u003cstrong\u003eBeauty of Joseon Ginseng Essence Water\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e – with a full 80% ginseng root extract, it provides the skin with nourishment, antioxidants, and deep intensive hydration. Another excellent choice is \u003c\/span\u003e\u003ca href=\"\/products\/beauty-of-joseon-glow-replenishing-rice-milk-150ml\" title=\"Glow Replenishing Rice Milk\"\u003e\u003cstrong\u003eGlow Replenishing Rice Toner\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e, which contains rice water and bran extract to soften the skin and provide a radiant glow. Rice water has long been a traditional secret for clear, hydrated, and healthy skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Serum\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe next step in your routine is serum, where you choose a product based on your skin's specific needs. For extra hydration and radiance during the day, you can use \u003c\/span\u003e\u003ca href=\"\/products\/beauty-of-joseon-glow-deep-serum-30ml\" title=\"Glow Deep Serum\"\u003e\u003cstrong\u003eGlow Deep Serum\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e, enriched with rice and arbutin. This serum provides intense moisture, improves skin texture, and gives a softer, more radiant complexion. If you instead struggle with acne or redness, you can try \u003c\/span\u003e\u003ca href=\"\/products\/beauty-of-joseon-calming-serum-30ml\" title=\"Calming Serum\"\u003e\u003cstrong\u003eCalming Serum\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e in the evening, with green tea and centella, to soothe inflammation and strengthen the skin's natural barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also combine different serums to optimize your routine. For example, use \u003ca href=\"\/products\/beauty-of-joseon-glow-serum-30ml\" title=\"Glow Serum\"\u003e\u003cstrong\u003eGlow Serum\u003c\/strong\u003e\u003c\/a\u003e in the evening to treat impurities and \u003cstrong\u003eGlow Deep Serum\u003c\/strong\u003e in the morning for a boost of moisture and radiance. Adjust according to your skin's needs for the best results!\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Eye Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWant to counteract signs of aging around the eyes? Feel free to use a specific eye serum or eye cream for the best effect. \u003c\/span\u003e\u003ca href=\"\/products\/beauty-of-joseon-revive-eye-serum-30ml\" title=\"Revive Eye Serum\"\u003e\u003cstrong\u003eRevive Eye Serum\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e\u003ca href=\"\/products\/beauty-of-joseon-revive-eye-serum-30ml\" title=\"Revive Eye Serum\"\u003e (Ginseng + Retinal)\u003c\/a\u003e from Beauty of Joseon is specially developed for the sensitive eye area. With mild retinal that stimulates collagen production and nutrient-rich ginseng that moisturizes, it helps reduce fine lines and dark circles. Take a small amount and apply gently around the eyes with your ring finger to minimize strain on the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Moisturizer\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMaintain the skin's moisture balance with the right moisturizing cream. In the morning, a light gel-cream like \u003c\/span\u003e\u003ca href=\"\/products\/beauty-of-joseon-red-bean-water-gel-100ml\" title=\"Red Bean Water Gel\"\u003e\u003cstrong\u003eRed Bean Water Gel\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e is perfect for combination or oily skin. It hydrates without feeling heavy and contains red bean, which absorbs excess sebum to keep the skin matte and \u003c\/span\u003e\u003cstrong\u003epores\u003c\/strong\u003e\u003cspan\u003e in check. For drier skin, or as part of the evening routine, \u003c\/span\u003e\u003ca href=\"\/products\/beauty-of-joseon-dynasty-cream\" title=\"Dynasty Cream\"\u003e\u003cstrong\u003eDynasty Cream\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e is ideal. It provides intense nourishment and helps the skin barrier recover overnight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBoth creams give a beautiful \u003cem\u003edewy\u003c\/em\u003e finish. Red Bean Water Gel feels weightless under makeup and SPF, without flaking or becoming oily, while Dynasty Cream leaves the skin deeply hydrated and soft by morning.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e6. Sunscreen (daytime)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn the morning, the skincare routine concludes with one of the most important steps – the application of \u003ca href=\"\/products\/beauty-of-joseon-relief-sun-50ml\" title=\"Relief Sun\"\u003e\u003cstrong\u003eRelief Sun SPF50+ PA++++\u003c\/strong\u003e\u003c\/a\u003e or another sunscreen. A generous amount of this light and \u003cstrong\u003ehydrating\u003c\/strong\u003e sunscreen is applied as the last step to effectively protect the skin against harmful UVA and UVB rays during the day. Beauty of Joseon's sunscreen is so pleasant that it makes using sunscreen every day easy – no white cast, no stickiness, just perfect protection combined with hydration. Remember: regular use of sunscreen every morning is key to preserving the results of your skincare routine and preventing skin aging.\u003c\/p\u003e\n\u003cp\u003eThis routine can of course be adapted as needed. You can, for instance, add exfoliation once or twice a week with the gentle \u003cem\u003eApricot Blossom Peeling Gel\u003c\/em\u003e, or use a sheet mask on special occasions. The foundation remains the same: cleansing, multi-layered hydration, and daily sun protection. With Beauty of Joseon, you can easily create an effective skincare routine where each step harmoniously builds on the previous one – for skin that feels balanced, clear, and full of radiance.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFAQ (Frequently Asked Questions)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat does “hanbang” mean and how is it used in Beauty of Joseon's products?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eHanbang\u003c\/em\u003e is a term that refers to traditional Korean herbal medicine. In skincare, it means the use of natural herbs with healing properties, based on centuries of knowledge. Beauty of Joseon builds its brand on hanbang – their products contain carefully selected ingredients such as ginseng, green tea, mung beans, red beans, rice, and propolis, inspired by historical recipes from the Joseon era. By combining these traditional ingredients with modern active ingredients, a perfect harmony is created between ancient wisdom and contemporary science, for skincare that unites the best of both worlds.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIs Beauty of Joseon cruelty-free and do they offer vegan skincare?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes, Beauty of Joseon is a proud cruelty-free brand – neither their products nor ingredients are tested on animals. Furthermore, many of their products are vegan, as they are formulated without animal ingredients. Their popular creams and serums are examples of this, although there are some exceptions, such as the snail mucin in \u003cem\u003eRevive Serum\u003c\/em\u003e, which is not vegan. With Beauty of Joseon's With skincare products, you can feel confident that they are developed in an ethical and responsible manner.\u003c\/p\u003e\n\u003ch3\u003eWhat key ingredients distinguish Beauty of Joseon's skincare?\u003c\/h3\u003e\n\u003cp\u003eThe brand is built on a rich tradition of Korean skincare and is distinguished by its natural key ingredients. Among the most prominent, we find: \u003cstrong\u003eGinseng\u003c\/strong\u003e, an antioxidant-rich root that counteracts wrinkles and promotes firm, youthful skin. \u003cstrong\u003eRice water\u003c\/strong\u003e, a historical beauty secret rich in vitamins and minerals, known for brightening and hydrating the skin, resulting in a clearer and more hydrated complexion. \u003cstrong\u003eGreen tea\u003c\/strong\u003e, a powerful anti-inflammatory ingredient filled with antioxidants that soothes the skin and protects against environmental stress.\u003c\/p\u003e\n\u003cp\u003eIn addition to these, the products also contain ingredients such as honey\/propolis, which both heal and give the skin a natural glow, red bean\/mung bean, which absorbs excess sebum and refines the skin's texture, and centella asiatica, also known as \u003cem\u003e“tiger grass”\u003c\/em\u003e, which effectively soothes irritation and strengthens the skin barrier.\u003c\/p\u003e\n\u003cp\u003eTogether, these \u003cstrong\u003enatural ingredients\u003c\/strong\u003e create a unique balance between effectiveness and gentleness – perfect for those seeking powerful skincare without compromising on mildness.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAre Beauty of Joseon's products suitable for sensitive skin?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAbsolutely. One of the biggest advantages of Beauty of Joseon is that their products are carefully formulated to be gentle and kind to the skin. All products are free from added fragrance and harsh chemicals that can irritate the skin. Many of their products are also enriched with soothing and barrier-strengthening ingredients such as panthenol, green tea, centella, and ceramides, making them particularly well-suited for \u003c\/span\u003e\u003cstrong\u003eskincare for sensitive skin\u003c\/strong\u003e\u003cspan\u003e. In fact, the brand specifically develops its products so that even those with very sensitive skin can use them without problems.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOf course, every skin type is unique, and if you have extremely sensitive skin, it may be wise to do a patch test before trying new products. But overall, Beauty of Joseon has built a reputation for being \u003cem\u003egentle on the skin\u003c\/em\u003e, while their products deliver clear results.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow do I choose the right serum from Beauty of Joseon for my skin issue?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBeauty of Joseon offers several high-quality serums, and which one suits you best depends on your specific skincare needs and goals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cstrong\u003eCalming Serum (Green Tea + Panthenol)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003ePerfect for those with sensitive, easily reddened skin or acne-prone tendencies. This serum is enriched with green tea, centella asiatica, and algae, which together soothe redness, repair damage from UV radiation, and deeply hydrate. The result? A more even, balanced skin with less irritation.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGlow Serum (Propolis + Niacinamide)\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for acne-prone skin with breakouts or enlarged pores. Propolis acts anti-inflammatory and promotes healing while \u003c\/span\u003e\u003cstrong\u003esoothing acne\u003c\/strong\u003e\u003cspan\u003e. With 2% niacinamide, pore size is reduced, redness is calmed, and skin tone is evened out. This serum provides both clarity and a radiant \u003c\/span\u003e\u003cem\u003eglow\u003c\/em\u003e\u003cspan\u003e – ideal for those who want to prevent blemishes while maintaining a healthy glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGlow Deep Serum (Rice + Arbutin)\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003ePerfect for pigmentation spots, sun damage, or an uneven skin tone. With 68% rice extract and 2% arbutin, it works effectively to \u003cstrong\u003ebrighten dark spots\u003c\/strong\u003e, even out skin texture, and give a fresh, radiant glow. Despite its powerful effect against pigmentation, the formula gentle and also suitable for sensitive skin. The result? A more even and radiant skin tone for all skin types.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eRevive Serum (Ginseng + Snail Mucin)\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe ultimate choice for those who want to counteract signs of aging and revitalize tired skin. With a full 63% ginseng root water, the skin receives a powerful antioxidant boost that protects against external stressors. At the same time, snail mucin, licorice root, and peptides work deeply reparative. This serum improves skin elasticity, plumps and smooths fine lines, while hydrating and nourishing. Perfect for preventing aging or giving dull skin a healthier glow.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eRevive Eye Serum (Ginseng + Retinal)\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eSpecifically developed for the eye area, this serum is a lifesaver for those concerned about crow's feet or dark circles. The formula combines 0.02% retinal – a mild yet effective retinol variant that stimulates collagen production and reduces fine lines – with ginseng extract that hydrates and enlivens the thin, sensitive skin around the eyes. Despite its potent content, the serum is gentle enough for daily use. The result? A smoother, brighter, and more youthful eye contour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs you can see, there is something for every need. \u003c\/strong\u003eStart by reflecting on your specific skincare focuses, such as acne, pigmentation changes, or aging, and choose serums based on these. You can also vary by using different serums at different times – for example, one in the morning and another in the evening – to meet multiple needs simultaneously. Serums from Beauty of Joseon are perfect to combine, as they are based on the same philosophy: maximum effect with minimal irritation.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhere are Beauty of Joseon's products produced?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAll products from Beauty of Joseon are exclusively manufactured in \u003c\/span\u003e\u003cstrong\u003eSouth Korea\u003c\/strong\u003e\u003cspan\u003e, where the brand proudly preserves its Korean heritage. By keeping the entire production at home, they ensure both high quality and authenticity. When you choose a product from Beauty of Joseon, you not only get \u003c\/span\u003e\u003cem\u003eKorean skincare\u003c\/em\u003e\u003cspan\u003e – you get a genuine K-beauty experience, carefully developed and created in Korea, that enhances your daily skincare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eConclusion – time to give your skin a glow!\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eBeauty of Joseon \u003cspan\u003erepresents the essence of \u003c\/span\u003e\u003cem\u003eK-beauty\u003c\/em\u003e\u003cspan\u003e: a harmonious combination of tradition and innovation that delivers \u003c\/span\u003e\u003cstrong\u003egentle yet high-performing skincare\u003c\/strong\u003e\u003cspan\u003e with impressive results. With a focus on \u003c\/span\u003e\u003cstrong\u003enatural ingredients\u003c\/strong\u003e\u003cspan\u003e, well-thought-out formulations, and a holistic approach to skin health, Beauty of Joseon has shown why Korean skincare continues to lead. Are you looking for products that strengthen your \u003c\/span\u003e\u003cstrong\u003eskin barrier\u003c\/strong\u003e\u003cspan\u003e, deeply hydrate, and provide fantastic glow, while being gentle enough for \u003c\/span\u003e\u003cstrong\u003esensitive skin\u003c\/strong\u003e\u003cspan\u003e? Then Beauty of Joseon is the obvious choice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLet your skincare routine be inspired by centuries of Korean wisdom combined with modern science. Give your skin a royal treatment inspired by the beauty rituals of the Joseon dynasty – experience the difference with Beauty of Joseon. \u003cstrong\u003ePamper your skin with love and care, and discover a new level of radiance and clarity. Complete your skincare routine with Beauty of Joseon today!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does 'hanbang' mean and how is it used in Beauty of Joseon's products?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Hanbang is a concept that refers to traditional Korean herbal medicine. In skincare, it means the use of natural herbs with healing properties, based on centuries of knowledge. Beauty of Joseon builds its brand on hanbang – their products contain carefully selected ingredients like ginseng, green tea, mung beans, red beans, rice, and propolis, inspired by historical recipes from the Joseon era. By combining these traditional ingredients with modern active substances, a perfect harmony is created between ancient wisdom and contemporary science, for skincare that unites the best of two worlds.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Beauty of Joseon cruelty-free and do they offer vegan skincare?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, Beauty of Joseon is a proud cruelty-free brand – neither their products nor ingredients are tested on animals. Additionally, many of their products are vegan, as they are formulated without animal ingredients. Their popular creams and serums are examples of this, although there are some exceptions, like the snail mucin in Revive Serum, which is not vegan. With Beauty of Joseon's skincare products, you can feel confident that they are developed in an ethical and responsible way.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What key ingredients distinguish Beauty of Joseon's skincare?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The brand is built on a rich tradition of Korean skincare and is distinguished by its natural key ingredients. Among the most prominent are: Ginseng, an antioxidant-rich root that counteracts wrinkles and promotes firm, youthful skin. Rice water, a historical beauty secret rich in vitamins and minerals, known for brightening and hydrating the skin, resulting in a clearer and more hydrated complexion. Green tea, a powerful anti-inflammatory ingredient filled with antioxidants that soothes the skin and protects against environmental stress.\\\\n\\\\nIn addition to these, the products also contain ingredients like honey\/propolis, which both heal and give the skin a natural glow, red bean\/mung bean, which absorbs excess sebum and refines the skin's texture, and centella asiatica, also known as \\\"tiger's grass,\\\" which effectively soothes irritation and strengthens the skin barrier.\\\\n\\\\nTogether, these natural ingredients create a unique balance between effectiveness and gentleness – perfect for those seeking powerful skincare without compromising on mildness.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are Beauty of Joseon's products suitable for sensitive skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Absolutely. One of the biggest advantages of Beauty of Joseon is that their products are carefully formulated to be mild and gentle on the skin. All products are free from added fragrances and harsh chemicals that can irritate the skin. Many of their products are also enriched with soothing and barrier-strengthening ingredients like panthenol, green tea, centella, and ceramides, making them particularly well-suited for skincare for sensitive skin. In fact, the brand specifically develops its products so that even those with very sensitive skin can use them without issue.\\\\n\\\\nOf course, every skin type is unique, and if you have extremely sensitive skin, it might be wise to do a patch test before trying new products. But overall, Beauty of Joseon has built a reputation for being gentle on the skin, while their products deliver clear results.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I choose the right serum from Beauty of Joseon for my skin problem?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Beauty of Joseon offers several high-quality serums, and which one suits you best depends on your specific skincare needs and goals.\\\\n\\\\nCalming Serum (Green Tea + Panthenol)\\\\nPerfect for those with sensitive, easily reddened skin or acne-prone skin. This serum is enriched with green tea, centella asiatica, and algae, which together have a calming effect on redness, repair damage from UV radiation, and deeply hydrate. The result? A smoother, more balanced skin with less irritation.\\\\n\\\\nGlow Serum (Propolis + Niacinamide)\\\\nPerfect for acne-prone skin with breakouts or enlarged pores. Propolis has anti-inflammatory properties and promotes healing while soothing acne. With 2% niacinamide, pore size is reduced, redness is diminished, and skin tone is evened out. This serum provides both clarity and a radiant glow – ideal for those who want to prevent blemishes while maintaining a healthy glow.\\\\n\\\\nGlow Deep Serum (Rice + Arbutin)\\\\nPerfect for pigmentation spots, sun damage, or uneven skin tone. With 68% rice extract and 2% arbutin, it works effectively to lighten dark spots, even out skin texture, and provide a fresh, radiant glow. Despite its powerful effect against pigmentation, the formula is gentle and suitable for sensitive skin. The result? A more even, radiant skin tone for all skin types.\\\\n\\\\nRevive Serum (Ginseng + Snail Mucin)\\\\nThe ultimate choice for those who want to counteract signs of aging and revitalize tired skin. With a full 63% ginseng root water, the skin receives a powerful antioxidant boost that protects against external stressors. At the same time, snail mucin, licorice root, and peptides work deeply reparative. This serum improves skin elasticity, plumps and smooths fine lines, while hydrating and nourishing. Perfect for preventing aging or giving dull skin a healthier glow.\\\\n\\\\nRevive Eye Serum (Ginseng + Retinal)\\\\nSpecifically developed for the eye area, this serum is a lifesaver for those concerned about crow's feet or dark circles. The formula combines 0.02% retinal – a mild but effective retinol variant that stimulates collagen production and reduces fine lines – with ginseng extract that hydrates and revives the thin, sensitive skin around the eyes. Despite its potent content, the serum is gentle enough for daily use. The result? A smoother, more awake, and youthful eye contour.\\\\n\\\\nAs you can see, there is something for all needs. Start by reflecting on your specific skincare focuses, such as acne, pigmentation changes, or aging, and choose a serum based on these. You can also vary by using different serums at different times – for example, one in the morning and another in the evening – to meet multiple needs simultaneously. Serums from Beauty of Joseon are perfect for combining, as they are based on the same philosophy: maximum effect with minimal irritation.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Where are Beauty of Joseon's products produced?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"All products from Beauty of Joseon are exclusively manufactured in South Korea, where the brand proudly cherishes its Korean heritage. By keeping the entire production in-house, they ensure both high quality and authenticity. 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Together with allantoin and dipotassium glycyrrhizate, the serum helps restore the skin's comfort, balance, and reduce irritation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with Camellia Sinensis Leaf Water\u003c\/li\u003e\n\u003cli\u003eEnriched with Artemisia Capillaris Extract\u003c\/li\u003e\n\u003cli\u003ePanthenol strengthens and protects the skin barrier\u003c\/li\u003e\n\u003cli\u003eEffectively hydrates with glycerin and sodium hyaluronate\u003c\/li\u003e\n\u003cli\u003eLight and fast-absorbing formula for smooth application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia Sinensis Leaf Water\u003c\/strong\u003e – Water from green tea leaves that has a soothing effect on the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArtemisia Capillaris Extract\u003c\/strong\u003e – A plant extract that helps maintain the skin's well-being.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e – Strengthens the skin's protective barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDipotassium Glycyrrhizate\u003c\/strong\u003e – A substance from licorice root that soothes the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e – Provides deep hydration to the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e – Nourishes and soothes the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply 2–3 drops to clean and dry skin.\u003c\/li\u003e\n\u003cli\u003eGently pat the serum until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eFinish with your favorite moisturizer.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":55667885605188,"sku":"1089210993","price":239.0,"currency_code":"SEK","in_stock":true},{"title":"60ml","offer_id":55667885637956,"sku":"JSMS01-SCR60","price":339.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/products\/Essence-storlek_5.png?v=1743600781"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Glow Serum : Propolis + Niacinamide","description":"\u003cp\u003e\u003cstrong\u003eExperience your skin's natural glow with Beauty of Joseon Glow Serum,\u003c\/strong\u003e a high-quality formula containing 60% propolis and 2% niacinamide. 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The product is alcohol-free, free from added colorants and fragrance, and is also suitable for sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothing and antibacterial effect\u003c\/strong\u003e thanks to high levels of propolis – relieves skin irritations and strengthens the skin's natural protective barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvens skin tone and improves radiance\u003c\/strong\u003e with the help of niacinamide – reduces redness, diminishes pigmentation, and provides a natural glow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMild exfoliation and pore reduction\u003c\/strong\u003e with 0.5% BHA (betaine salicylate) – cleanses pores and smooths the skin's texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight yet hydrating formula\u003c\/strong\u003e – absorbs quickly without feeling sticky, making it ideal for layer-by-layer application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePropolis extract (60%)\u003c\/strong\u003e – Has anti-inflammatory and restorative properties that promote cell renewal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (2%)\u003c\/strong\u003e – Acts brightening, evens skin tone, and strengthens the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBHA (Betaine Salicylate, 0.5%)\u003c\/strong\u003e – Dissolves blackheads and helps regulate sebum production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNurturing extracts\u003c\/strong\u003e – Contains Tamanu oil, Tea Tree, Centella Asiatica, Lotus, and other herbal extracts to create balance and soothe the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply 2–3 drops to cleansed skin, morning and night.\u003c\/li\u003e\n\u003cli\u003eGently massage the product until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eFinish with a moisturizer and apply sunscreen during the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThe serum can be applied as a first step for oily skin or after a toner for dry or hypersensitive skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":55667920142660,"sku":"1106269552","price":239.0,"currency_code":"SEK","in_stock":true},{"title":"60ml","offer_id":55667920175428,"sku":"JSMS01-Sg60","price":339.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/GlowSerum.png?v=1756640693"},{"product_id":"beauty-of-joseon-dynasty-cream","title":"Dynasty Cream","description":"\u003cp\u003e\u003cstrong\u003eAchieve a radiant “glass skin” effect with Beauty of Joseon – Dynasty Cream\u003c\/strong\u003e, a luxurious and silky face cream that combines moisturizing rice water, strengthening ginseng, and balancing niacinamide for intensely hydrated, plump, and fresh skin.\u003c\/p\u003e\n\u003cp\u003eThis high-quality cream contains rice, ginseng, squalane, and niacinamide in a firm, creamy texture that is quickly absorbed by the skin without leaving a sticky feeling. The result is intense hydration and a subtle glow, perfect both under makeup and as part of your nightly skincare routine. Niacinamide and squalane work effectively to balance the skin's oil production and even out the skin tone. The clean formula, free from silicones and fragrance, also makes the product gentle and perfectly suited for sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting hydration with rice and ginseng.\u003c\/li\u003e\n\u003cli\u003eEffectively balances oil and moisture levels with squalane and niacinamide.\u003c\/li\u003e\n\u003cli\u003eProvides a healthy glow and \"glass skin\" finish.\u003c\/li\u003e\n\u003cli\u003eFirm, non-sticky consistency that is quickly absorbed by the skin.\u003c\/li\u003e\n\u003cli\u003eSuitable for use both day and night, as a base under makeup or as part of the evening routine.\u003c\/li\u003e\n\u003cli\u003eGentle formulation, also suitable for sensitive and mature skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa (Rice) Bran Water\u003c\/strong\u003e – Moisturizing and soothing, enriched with vitamins B, C, E, and essential minerals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Water\u003c\/strong\u003e – Revitalizes the skin, stimulates cell renewal, and provides antioxidant protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Evens out skin tone, regulates oil production, and promotes clearer skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e – Hydrates and strengthens the skin barrier without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e – Binds moisture at multiple levels and provides a plumping effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e – Strengthens the skin's barrier function and preserves moisture levels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e – Contributes to a smoother and softer skin texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to cleansed skin after serum or essence, both morning and evening.\u003c\/li\u003e\n\u003cli\u003eUse a small amount (equivalent to a coin for normal to dry skin, or half pea size for oily or acne-prone skin) and gently massage in with fingertips until the cream is fully absorbed.\u003c\/li\u003e\n\u003cli\u003eThe product works excellently under makeup and SPF during the day, and is ideal as a luxurious and nourishing night cream.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Beauty of Joseon","offers":[{"title":"50ml","offer_id":49117019570500,"sku":"JSMS01-CR-1","price":329.0,"currency_code":"SEK","in_stock":true},{"title":"100ml","offer_id":49117019603268,"sku":"JSMS01-CR100","price":449.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/DynastyCream50ml.png?v=1743600778"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin","title":"Revive Serum : Ginseng + Snail Mucin","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon – Revive Serum: Ginseng + Snail Mucin\u003c\/strong\u003e is a repairing serum designed to enhance skin elasticity and vitality. The serum is based on ginseng water and snail secretion filtrate – two powerful ingredients that provide nourishment and intense hydration to the skin.\u003c\/p\u003e\n\u003cp\u003eThe formula is also enriched with niacinamide and adenosine, which work together to even out skin tone and reduce fine lines. At the same time, centella asiatica and other plant extracts help to soothe the skin, while three different forms of hyaluronic acid ensure optimal moisture balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnriched with Panax Ginseng Root Water as a base.\u003c\/li\u003e\n\u003cli\u003eFormulated with Snail Secretion Filtrate to improve skin elasticity.\u003c\/li\u003e\n\u003cli\u003eContains Niacinamide to promote a more even skin tone.\u003c\/li\u003e\n\u003cli\u003eA blend of three forms of hyaluronic acid provides deep hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Water and Extract\u003c\/strong\u003e – Promotes skin vitality and radiance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSnail Secretion Filtrate\u003c\/strong\u003e – Well-known for its moisturizing and repairing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Contributes to a more even skin tone and improved texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e – Reduces the appearance of fine lines and wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid Complex\u003c\/strong\u003e – A blend of Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, and Sodium Acetylated Hyaluronate that provides deep hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Extract\u003c\/strong\u003e – Has a soothing effect on the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply 2–3 drops to clean and cleansed skin.\u003c\/li\u003e\n\u003cli\u003eGently massage the serum with light tapping motions until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eFinish by applying a moisturizer to lock in moisture.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":55667934593348,"sku":"1106273726","price":239.0,"currency_code":"SEK","in_stock":true},{"title":"60ml","offer_id":55667934626116,"sku":"JSMS01-SRVR60","price":339.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/ReviveSerumGinseng_SnailMucin.png?v=1758461508"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin","title":"Glow Deep Serum : Rice + Alpha-Arbutin","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon – Glow Deep Serum impresses from the first application.\u003c\/strong\u003e This serum combines Korean tradition with modern skincare to promote a naturally radiant and even skin tone. With a well-balanced formulation of rice extract and alpha-arbutin, this serum is an effective solution for glowing and fresh skin.\u003c\/p\u003e\n\u003cp\u003eThe serum works effectively deep down to counteract dark spots and unevenness by specifically treating pigmentation. At the same time, it helps to hydrate the skin and enhance its natural glow. The lightweight and fast-absorbing formula makes it an excellent addition to your evening routine, especially for those who want to improve skin tone and texture over time in a caring and long-term way.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively reduces dark spots and evens out skin tone with alpha-arbutin.\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin barrier and improves skin texture with niacinamide.\u003c\/li\u003e\n\u003cli\u003eSoothes the skin and reduces stress with antioxidant and nurturing extracts that contribute to balance and calm.\u003c\/li\u003e\n\u003cli\u003eQuickly absorbed and has a light formula, ideal for use in the evening routine.\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types, including sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha-Arbutin (2%)\u003c\/strong\u003e – Effectively reduces dark spots and pigmentation by inhibiting melanin production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa Bran Water, approx. 68%\u003c\/strong\u003e – Hydrates the skin and provides a radiant finish while delivering amino acids and minerals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Evens out skin tone, strengthens the skin's barrier function, and counteracts acne.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoptis Japonica Root Extract\u003c\/strong\u003e – Acts as an antioxidant and has soothing properties that care for the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycine Soja (Soybean Extract)\u003c\/strong\u003e – An effective antioxidant with emollient and soothing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e – Soothes the skin, hydrates, and strengthens its barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eCleanse the skin thoroughly to ensure the best possible results.\u003c\/li\u003e\n\u003cli\u003eDrop a small amount of serum into clean hands.\u003c\/li\u003e\n\u003cli\u003eApply and \u003cstrong\u003egently massage\u003c\/strong\u003e the serum over the face and neck until it is fully absorbed.\u003c\/li\u003e\n\u003cli\u003eFinish with a moisturizing cream.\u003c\/li\u003e\n\u003cli\u003eUse \u003cstrong\u003eonly in the evening\u003c\/strong\u003e, as alpha-arbutin is sensitive to both light and heat.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTo maintain the product's hygiene, avoid the pipette coming into direct contact with the skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":55667928334660,"sku":"1103112976","price":239.0,"currency_code":"SEK","in_stock":true},{"title":"60ml","offer_id":55667928367428,"sku":"JSMS01-SriR60","price":339.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/Beauty_of_Joseon_Glow_Deep_Serum.png?v=1757416855"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"Radiance Cleansing Balm 100ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon – Radiance Cleansing Balm\u003c\/strong\u003e is a balm-to-oil cleanser that effectively melts away makeup, sunscreen, and excess sebum without drying out the skin.\u003c\/p\u003e\n\u003cp\u003eThe formula contains a nutrient-rich combination of rice bran oil and rice water, enhanced with a grain complex consisting of extracts from rice, mung beans, and oats. These ingredients provide the skin with antioxidants, moisture, and soothing properties. Upon contact with water, the balm transforms into a silky, milky emulsion that rinses off easily without leaving a greasy residue. Dermatologically tested to be gentle and non-irritating, this cleanser leaves the skin soft, hydrated, and with a natural glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively removes waterproof makeup, sunscreen, and impurities, while being gentle on the skin.\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and protects the skin thanks to rice bran oil and rice water.\u003c\/li\u003e\n\u003cli\u003eOats and fermented extracts soothe and relieve sensitive skin.\u003c\/li\u003e\n\u003cli\u003eProvides a soft, radiant complexion with a light and pleasant feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice (rice oil and rice flour water)\u003c\/strong\u003e – A moisturizing and nutrient-rich ingredient filled with antioxidants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain Complex\u003c\/strong\u003e (Coix Lacryma-Jobi, mung beans, oats, etc.) – Softens, protects with antioxidants, and strengthens the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Buckthorn Oil (Hippophae Rhamnoides Oil)\u003c\/strong\u003e – A powerful antioxidant that protects and softens the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Flour Extract (Avena Sativa)\u003c\/strong\u003e – Soothes the skin and reduces irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFerment Extract (Lactobacillus\/soybean ferment, etc.)\u003c\/strong\u003e – Supports the skin's natural microflora and gently cares for it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply an appropriate amount of balm to dry skin using the spatula.\u003c\/li\u003e\n\u003cli\u003eMassage in with dry hands, focusing on dissolving makeup and sunscreen.\u003c\/li\u003e\n\u003cli\u003eAdd a small amount of water to emulsify the balm into a milk-like texture and continue massaging.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor an optimal double cleansing, follow up with a gentle, water-based cleansing product.\u003c\/p\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":39866241613902,"sku":"1103112930","price":289.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/RadianceCleansingBalm.png?v=1758266485"},{"product_id":"beauty-of-joseon-hanbang-serum-discovery-kit-4-pcs","title":"Hanbang Serum Discovery Kit 4 pcs","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTry Beauty of Joseon's best-selling Serum with this kit, each of which addresses a specific need. 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Enriched with niacinamide, green tea, and ginseng, it strengthens the skin's barrier, evens out skin tone, and provides a hydrated, fresh finish with a subtle glow. Perfect for daily use and developed to suit all skin types, even the most sensitive. This vegan and cruelty-free product absorbs quickly and leaves the skin light and fresh without feeling heavy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffective protection against UVA and UVB with SPF50+ PA++++\u003c\/li\u003e\n\u003cli\u003eDeep hydration thanks to rice extract and fermented ingredients\u003c\/li\u003e\n\u003cli\u003eSoothes and cares for the skin with probiotics, green tea, and niacinamide\u003c\/li\u003e\n\u003cli\u003eLight creamy formula that absorbs quickly without leaving a white residue\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types, including sensitive, dry, and combination skin\u003c\/li\u003e\n\u003cli\u003eVegan and free from silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa (Rice) Extract (≈ 30 %)\u003c\/strong\u003e – Moisturizes, protects against antioxidants, and contributes to a clearer skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain Ferment Extracts\/Probiotic Ferment\u003c\/strong\u003e – Strengthens the skin barrier and has a soothing effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Evens out skin tone and controls pigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia Sinensis Leaf Extract (Green Tea)\u003c\/strong\u003e – Soothes irritation and protects against free radicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Extract\u003c\/strong\u003e – Revitalizes and nourishes the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin \u0026amp; Butylene Glycol\u003c\/strong\u003e – Binds and retains moisture in the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e – An antioxidant that protects and strengthens the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply generously to face and neck as the last step in your skincare routine, at least 30 minutes before sun exposure.\u003c\/li\u003e\n\u003cli\u003eGently massage the product until it is completely absorbed by the skin.\u003c\/li\u003e\n\u003cli\u003eReapply every two to three hours during direct sun exposure or after swimming and sweating.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eUse daily – even on cloudy days – to provide your skin with optimal protection against sun damage and pigmentation changes.\u003c\/p\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":39923138134094,"sku":"1107744417","price":249.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/Relief_Sun.png?v=1757415649"},{"product_id":"beauty-of-joseon-revive-eye-serum-30ml","title":"Revive Eye Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eWake up to a firmer and smoother eye area with Beauty of Joseon – Revive Eye Serum.\u003c\/strong\u003e This high-quality, easily absorbed serum combines the power of retinal in liposome form with nourishing ginseng extract. 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In the morning, it should be followed with a moisturizing product and always with SPF, as retinal can make the skin more sensitive to the sun.\u003c\/li\u003e\n\u003cli\u003eFor extra gentle application on particularly sensitive skin, wait until the serum has fully absorbed before applying the next product.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":40065272774734,"sku":"1114255822","price":191.2,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/Revive_Eye_Serum_3.png?v=1757508590"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Ginseng Cleansing Oil 210ml","description":"\u003cp\u003eLight cleansing oil that contains soybean oil and ginseng seed oil to easily dissolve makeup and dirt that clogs pores. 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Carefully remove the mask and gently pat the face so that the skin absorbs the remaining essence.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44344504353047,"sku":"1116860060","price":49.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/products\/BeautyofJoseon-CentellaAsiaticaCalmingMask_1.png?v=1743600699"},{"product_id":"beauty-of-joseon-matte-sun-stick-18g","title":"Matte Sun Stick 18g","description":"\u003cp\u003e\u003cspan\u003eThose who prefer to use sunscreen in a simple and convenient \"sun stick\" format will love this version from Beauty of Joseon, which is also equipped with SPF50 PA++++. The Matte Sun Stick leaves no greasy or clumpy finish. The formula contains silica powder that absorbs excess sebum for a long-lasting matte finish. 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Yes, you heard right, it is a Serum AND a sunscreen! This means you get the best combination of skincare and protection against the sun's harmful rays in one single step. \u003cstrong\u003eHow convenient is that?\u003c\\\/strong\u003e\u003c\\\/p\u003e\n\u003cp\u003eBeauty of Joseon Ginseng Moist Sun Serum is enriched with ginseng, a traditional Korean beauty elixir known for its amazing skincare benefits. Ginseng helps to revive tired skin, improve elasticity, and provide a radiant glow. It's like an energy drink for your skin!\u003c\\\/p\u003e\n\u003cp\u003eSo whether you are on your way to the beach or just spending the day outdoors, Beauty of Joseon Ginseng Moist Sun Serum is your best friend. \u003cstrong\u003eIt keeps your skin hydrated, protected, and glowing all day long!\u003c\\\/strong\u003e\u003c\\\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u0026nbsp;\u003c\\\/strong\u003e\u003c\\\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-action:\u003c\\\/strong\u003e It is both a Serum and a sunscreen. So you get both skincare and sun protection in one single step.\u003c\\\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBenefits of ginseng:\u003c\\\/strong\u003e The product is enriched with ginseng, which helps to revitalize tired skin, improve elasticity, and provide a radiant glow.\u003c\\\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-friendly:\u003c\\\/strong\u003e It is a reef-safe sunscreen, which means it does not harm the ocean's coral reefs.\u003c\\\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white residue:\u003c\\\/strong\u003e The product leaves no white residue after application, so you don't have to worry about looking like a ghost.\u003c\\\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing:\u003c\\\/strong\u003e Beauty of Joseon Ginseng Moist Sun Serum keeps your skin hydrated all day while protecting against the sun's rays.\u003c\\\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types:\u003c\\\/strong\u003e Whether you have dry, oily, combination, or sensitive skin, this product will work wonderfully for you.\u003c\\\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\\\/strong\u003e\u003c\\\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse your skin:\u003c\\\/strong\u003e Start by washing your face thoroughly. You want to ensure that all dirt and oil are gone before applying your Serum.\u003c\\\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone your skin:\u003c\\\/strong\u003e Use a Toner to balance the skin's pH and prepare it for the serum.\u003c\\\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply the serum:\u003c\\\/strong\u003e Take an appropriate amount of Ginseng Moist Sun Serum in your hand. Apply it evenly over your face and neck. Don't forget your ears, they need protection too!\u003c\\\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage the serum in:\u003c\\\/strong\u003e Use your fingertips to gently massage the serum into the skin. 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This lightweight and non-greasy gel is specially formulated to provide intense hydration while balancing the skin, making it ideal for all skin types, but particularly beneficial for oily skin prone to excess sebum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive hydration:\u003c\/strong\u003e The product offers deep and long-lasting hydration to the skin, helping to maintain a balanced moisture level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved elasticity:\u003c\/strong\u003e With 44% Haenam red bean extract and a blend of three peptides, the product helps improve skin health and elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSebum control:\u003c\/strong\u003e The red bean extract is known for its ability to assist in the absorption of sebum, making the product ideal for those with oily skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothing effect:\u003c\/strong\u003e Red Bean Water Gel has soothing properties, making it ideal for sensitive or irritated skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevitalizing:\u003c\/strong\u003e The product leaves the skin fresh and revitalized, promoting a healthy and radiant skin tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleansing and toning:\u003c\/strong\u003e Start by thoroughly cleansing the face and follow up with a Toner. This prepares the skin to better absorb the gel's moisturizing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Take an appropriate amount of the gel and apply it to the face and neck.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistribution and absorption:\u003c\/strong\u003e Evenly distribute the gel over the skin and gently pat with your fingers to help the product absorb properly.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47911897661764,"sku":"8809738316993","price":239.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/RedBeanWaterGel_1.png?v=1743600561"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100ml","title":"Apricot Blossom Peeling Gel 100ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Apricot Blossom Peeling Gel is an innovative\u003c\/strong\u003e peeling gel designed to gently exfoliate the skin while providing nourishment and hydration. The product is enriched with 19% Prunus Mume Flower Water and 8% plant-based cellulose, which helps to alleviate skin issues related to uneven skin texture and excess sebum production.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eGentle exfoliation:\u003c\/strong\u003e Uses natural enzymes from apricots and apple fruit extracts to gently remove dead skin cells.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMoisturizing properties:\u003c\/strong\u003e Contains 19% Prunus Mume Flower Water and 8% plant-based cellulose.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for sensitive skin:\u003c\/strong\u003e The product is designed to be extra gentle, making it ideal for users with sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eCleanse the face:\u003c\/strong\u003e Start by thoroughly cleansing your face to remove makeup, dirt, and oils.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eApply the gel:\u003c\/strong\u003e Take an appropriate amount of the peeling gel and apply it to your dry skin. Avoid the areas around the eyes and mouth to prevent irritation.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGently massage:\u003c\/strong\u003e Massage the gel over the face in circular motions. Do this gently for about 1-2 minutes to allow the gel to effectively dissolve and remove dead skin cells and impurities.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRinse with warm water:\u003c\/strong\u003e After massaging the skin, rinse thoroughly with warm water to remove all traces of the product from your face.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUse 1-2 times a week:\u003c\/strong\u003e For best results, it is recommended to use the peeling gel once or twice a week, depending on your skin type and needs.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFollow up with skincare:\u003c\/strong\u003e After usage of the peeling gel, continue with your regular skincare routine, including toner, serum, and moisturizing creams to maximize skin recovery and hydration.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48194346811716,"sku":"8809738312872","price":249.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/ApricotBlossomPeelingGel.png?v=1743600518"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml","title":"Ground Rice and Honey Glow Mask 150ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Ground Rice and Honey Glow Mask is a face mask\u003c\/strong\u003e that utilizes the nutrient-rich properties from by-products of the traditional Korean rice wine makgeolli, known as makgeolli lees. This mask is enriched with natural rice bran powder and 5% honey, which contributes to deep hydration, improved skin texture, and relief from inflammatory skin conditions such as acne. 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This modern version uses rice ingredients rich in nutrients to deeply hydrate and smooth dry and rough skin. The product has a unique two-layer formula; a moisturizing layer with rice extract for deep hydration and a powder layer that controls sebum and purifies pores.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing and soothing:\u003c\/strong\u003e Contains rice extract and rice amino acids that deeply hydrate and soothe dry and rough skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSebum control:\u003c\/strong\u003e Formulated with a powder layer that helps absorb excess sebum and keep pores clean, which can be beneficial for acne-prone skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtective barrier:\u003c\/strong\u003e Creates a moisture barrier that protects against bacteria and UV rays, and helps balance oil in the skin to keep pores healthy.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich in nutrients:\u003c\/strong\u003e Contains vitamins, minerals, and antioxidants that strengthen the skin's natural health and glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShake the bottle:\u003c\/strong\u003e Before Usage, it is important to shake the bottle well to mix the two layers – moisturizing and sebum-controlling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply to the skin:\u003c\/strong\u003e After cleansing, pour a few drops of the toner into your palm and gently pat it onto your face until fully absorbed. 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The product contains 25% green plum water and 2% mung bean extract, which together work to refine the skin's texture and provide a clearer and more even skin tone. 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Ideal for application over makeup during the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGinseng Moist Sun Serum (SPF50+ PA++++)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA nourishing sun serum with ginseng extract and niacinamide that hydrates the skin while protecting against UV rays. 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